In a previous video, I posited that there have been some dumb wars throughout history, but automotive software vendors fighting over the call to action buttons (the CTAs) on a…

We’re bringing you some spicy results today. We’ve got the results from a 3 vendor bake-off.   Let’s first start by saying thank you Mason McFalls at Kraft Nissan and…

There are two big trends in automotive right now that are causing heartaches, headaches, and stomach aches for both dealers and consumers: high interest rates and negative equity.   There’s…

What’s better? Giving your customers a range for a trade-in or a firm single price offer?    Getting somebody a value on their trade-in is one of most important steps…

History is littered with some truly dumb wars. The Pastry War saw a French pastry chef demand reparations when his shop was looted just outside of Mexico City in 1832….

Is it a coincidence that we hosted a live discussion about analytics on 3.14 at 1:59 EST? Absolutely not. Join TradePending and two exceptional speakers as we explore the key…

Today’s tips are my favorite best practices for writing a follow-up email or script.   Both marketers and sales people love to talk and write a lot. They try to…

You can probably guess the #1 reason people visit a dealership’s website, but what’s #2 and why does it matter?    We’ve conducted a survey for 7 years running now,…

If you’re the kind of marketing team that works alongside a sales team, here’s probably the absolute best thing you can do to have a cozy working relationship. If you…

Today we’re covering one of the easiest ways to source inventory from your service: placing hang tags on the rear view mirror after service is complete that ask a customer…

  Artificial intelligence is here and making waves in many industries. What about the automotive industry? This month we took a look at A.I. in its current state to see…

Despite the M in my title I’ve got close to two decades of selling experience. bringing you one of my favorite fixes for bad sales follow up and outreach.  …