Our mission is “simple automotive”, bringing dealers and consumers together across North America. We ingest millions of listings and 900M data points daily to build cutting-edge products, making TradePending the industry leader in data-powered lead generation, merchandising, and transparency.

TradePending launched SNAP, our revolutionary trade-in tool in December of 2014. It quickly became the most rapidly adopted trade-in tool for auto dealerships in the US.

In early 2019, we made history again launching Superlatives, a one-of-a-kind inventory enhancement & merchandising tool that revolutionizes the consumer shopping experience.

In February 2021 we launched The Buying Platform. This provides dealers with a customizable trade-in offer process that keeps website conversions high, built upon the industry’s most accurate valuation methodology.