Our mission at TradePending is “simple automotive”, bridging the gap between the information dealers have with the information consumers want.

About TradePending

To do that, we believe in three things.

Make the customer experience really simple

Whether it’s getting a trade-in offer, a monthly payment estimate, finding your service offers, doing vehicle research or watching a video, the simpler it is for the customer to get the info they need, the better it is for everyone.

Give your buyers all the information they need

When a car buyer or service customer needs information, providing it to them from one source keeps them engaged with your brand, and brings them into the dealership quicker.

Have full control over what you share

We give you control over our solutions to ensure they match your business strategies and processes, whether that’s over the trade-in values, the monthly payment options, service offers, and more.

Our Leadership Team

Brice Englert Porsche Cayenne

Brice Englert

Founder, CEO

15+ years experience in automotive solutions. Loves building teams and great products. Sneaks in George Patton quotes from time to time.

Drives a spicy Porsche Cayenne

Tim Zierden 1988 Porsche 911 Carrera Cabriolet

Tim Zierden

Chief Operating Officer

20+ years in auto with stints in retail, remarketing, SaaS. Avid mountain biker with a passion for getting “more kids on bikes”. Closet banjo picker.

Drives a 1988 Porsche 911 (When it’s running)

Joe Dallas Toyota Tacoma TRD

Joe Dallas

Chief Business Officer

20+ years hustling in auto, media and advertising. Family man, musician, aspiring golfer, cyclist. Fascinated with endurance and mind over matter.

Drives a Toyota Tacoma TRD

Matthew Davis 2008 Jeep Wrangler Unlimited

Matthew Davis

Chief Marketing Officer

20+ years in B2B sales & marketing, with a dash of startups sprinkled in. Rides mountain bikes. A lot.

Drives a 2008 Jeep Wrangler Unlimited to get up the mountains

Tom Parker 2015 BMW 550xi

Tom Parker

Chief Financial Officer

20+ years finance experience in data and software companies. Ex-military. Owned over 30 cars in the last 30 years. Reads a lot of books.

Drives a 2015 BMW 550xi

Jeff Angtuaco 2020 Kia Telluride

Jeff Angtuaco

Chief Product Officer

15+ years of product management and marketing experience for B2B and B2C companies. Sports enthusiast, and an aspiring BBQ pit-master and pizza chef.

Drives a 2020 Kia Telluride

Madhu Kota Mercedes-Benz C300

Madhu Kota

Chief Technology Officer

25+ years leading tech at software companies. Avid runner and currently pursuing a PhD.

Drives a Mercedes-Benz C300