Mission

TradePending Employees

Our mission is “simple automotive”, bringing dealers and consumers together across North America. We ingest millions of listings and 900M data points daily to build cutting-edge products, making TradePending the industry leader in data-powered lead generation, merchandising, and transparency.

TradePending launched SNAP, our revolutionary trade-in tool in December of 2014. It quickly became the most rapidly adopted trade-in tool for auto dealerships in the US.

In early 2019, we made history again launching Superlatives, a one-of-a-kind inventory enhancement & merchandising tool that revolutionizes the consumer shopping experience.

Leadership

Brice Englert | Founder, CEO
bmw-brice

Brice Englert

Founder, CEO

10+ years experience in automotive solutions. Loves building teams and great products. Sneaks in George Patton quotes from time to time.

Drives a BMW Sedan 540i

Stephen Cole | Chief Technology Officer

Stephen Cole

Chief Technology Officer

15+ years development experience in multiple industries including education software. Cyclist. Early Meteor adopter.

Drives a Kona Hei Hei

Scott Chuhinko | Chief Revenue Officer
Scott's Kia Sorento

Scott Chuhinko

Chief Revenue Officer

11+ Years running dealerships. 10+ years solving problems for dealers. Happiest when he is on the water.

Drives a Kia Sorento

Joe Dallas | Chief Business Officer
Joe's 2017 Tacoma

Joe Dallas

Chief Business Officer

15+ years hustling in auto, media and advertising. Family man, musician, aspiring golfer, cyclist. Fascinated with endurance and mind over matter.

Drives a Toyota Tacoma TRD

Matthew Davis | Chief Marketing Officer
Matthew's Lexus ES330

Matthew Davis

Chief Marketing Officer

15+ years in B2B sales & marketing, with a dash of startups sprinkled in. Rides mountain bikes. A lot.

Drives a Jeep Wrangler Unlimited and a super old Lexus ES330