Mission
Our mission is “simple automotive”, bringing dealers and consumers together across North America. We ingest millions of listings and 900M data points daily to build cutting-edge products, making TradePending the industry leader in data-powered lead generation, merchandising, and transparency.
TradePending launched SNAP, our revolutionary trade-in tool in December of 2014. It quickly became the most rapidly adopted trade-in tool for auto dealerships in the US.
In early 2019, we made history again launching Superlatives, a one-of-a-kind inventory enhancement & merchandising tool that revolutionizes the consumer shopping experience.
In February 2021 we launched The Buying Platform, re-launched in October 2021 as SNAP Offer. This provides dealers with a configurable trade-in offer process that keeps website conversions high, built upon the industry’s most accurate valuation methodology.
Leadership
Brice Englert
Founder, CEO
10+ years experience in automotive solutions. Loves building teams and great products. Sneaks in George Patton quotes from time to time.
Drives a BMW Sedan 540i
Stephen Cole
Chief Technology Officer
15+ years development experience in multiple industries including education software. Cyclist. Early Meteor adopter.
Drives a Kona Hei Hei
Scott Chuhinko
Chief Revenue Officer
11+ Years running dealerships. 10+ years solving problems for dealers. Happiest when he is on the water.
Drives a Kia Sorento
Joe Dallas
Chief Business Officer
15+ years hustling in auto, media and advertising. Family man, musician, aspiring golfer, cyclist. Fascinated with endurance and mind over matter.
Drives a Toyota Tacoma TRD
Matthew Davis
Chief Marketing Officer
15+ years in B2B sales & marketing, with a dash of startups sprinkled in. Rides mountain bikes. A lot.
Drives a Jeep Wrangler Unlimited and a super old Lexus ES330
Tom Parker
Chief Financial Officer
20+ years finance experience in data and software companies. Ex-military. Owned over 30 cars in the last 30 years. Reads a lot of books.
Drives a 2015 BMW 550xi