Our mission at TradePending is “simple automotive”, bridging the gap between the information dealers have with the information consumers want.

TradePending launched Trade, our revolutionary trade-in tool in December of 2014. It quickly became the most rapidly adopted trade-in tool for auto dealerships in the US. Shortly thereafter we launched the TradePending API to make this data available to the automotive industry to power their own products.

In early 2019, we made history again launching Badges, a one-of-a-kind inventory enhancement & merchandising tool that revolutionizes the consumer shopping experience.

In February 2021 we launched Offer. This provides dealers with a configurable trade-in offer process that keeps website conversions high, built upon the industry’s most accurate valuation methodology.

In March 2022 we acquired AutoAPR to continue adding amazing people and products to our company.

In August 2023 we acquired Snapcell to add even more amazing people and products to the team.

In October 2023 we acquired yet another amazing company, Fixed Ops Digital. We are excited to add their amazing people and products to the team.


Brice Englert

Founder, CEO

15+ years experience in automotive solutions. Loves building teams and great products. Sneaks in George Patton quotes from time to time.

Drives a spicy Porsche Cayenne

Joe's 2017 Tacoma

Joe Dallas

Chief Business Officer

20+ years hustling in auto, media and advertising. Family man, musician, aspiring golfer, cyclist. Fascinated with endurance and mind over matter.

Drives a Toyota Tacoma TRD

Matthew Davis

Chief Marketing Officer

20+ years in B2B sales & marketing, with a dash of startups sprinkled in. Rides mountain bikes. A lot.

Drives a 2008 Jeep Wrangler Unlimited to get up the mountains.

Tom Parker

Chief Financial Officer

20+ years finance experience in data and software companies. Ex-military. Owned over 30 cars in the last 30 years. Reads a lot of books.

Drives a 2015 BMW 550xi

Jeff Angtuaco

Chief Product Officer

15+ years of product management and marketing experience for B2B and B2C companies. Sports enthusiast, and an aspiring BBQ pit-master and pizza chef.

Drives a 2020 Kia Telluride

Madhu Kota

Chief Technology Officer

25+ years leading tech at software companies. Avid runner and currently pursuing a PhD.

Drives a Mercedes-Benz C300

Tim Zierden

Chief Operating Officer

20+ years in auto with stints in retail, remarketing, SaaS.  Avid mountain biker with a passion for getting "more kids on bikes".  Closet banjo picker.

Drives a 1988 Porsche 911 (When it's running)