Our mission is “simple automotive”, bringing dealers and consumers together across North America. We ingest millions of listings and 900M data points daily to build cutting-edge products, making TradePending the authority in vehicle valuations and transparency.
TradePending launched Trade (formerly SNAP), our revolutionary trade-in tool in December of 2014. It quickly became the most rapidly adopted trade-in tool for auto dealerships in the US. Shortly thereafter we launched the TradePending API to make this data available to the automotive industry to power their own products.
In early 2019, we made history again launching Badges, a one-of-a-kind inventory enhancement & merchandising tool that revolutionizes the consumer shopping experience.
In February 2021 we launched Offer. This provides dealers with a configurable trade-in offer process that keeps website conversions high, built upon the industry’s most accurate valuation methodology.
In March 2022 we acquired AutoAPR to continue adding amazing people and products to our company.
10+ years experience in automotive solutions. Loves building teams and great products. Sneaks in George Patton quotes from time to time.
Drives a BMW Sedan 540i
Chief Technology Officer
15+ years development experience in multiple industries including education software. Cyclist. Early Meteor adopter.
Drives a Kona Hei Hei
Chief Revenue Officer
11+ Years running dealerships. 10+ years solving problems for dealers. Happiest when he is on the water.
Drives a Kia Sorento
Chief Business Officer
15+ years hustling in auto, media and advertising. Family man, musician, aspiring golfer, cyclist. Fascinated with endurance and mind over matter.
Drives a Toyota Tacoma TRD
Chief Marketing Officer
15+ years in B2B sales & marketing, with a dash of startups sprinkled in. Rides mountain bikes. A lot.
Drives a Jeep Wrangler Unlimited and a super old Lexus ES330
Chief Financial Officer
20+ years finance experience in data and software companies. Ex-military. Owned over 30 cars in the last 30 years. Reads a lot of books.
Drives a 2015 BMW 550xi
Chief Product Officer
15+ years of product management and marketing experience for B2B and B2C companies. Sports enthusiast, and an aspiring BBQ pit-master and pizza chef.
Drives a 2020 Kia Telluride