Convert more browsers into buyers with instant trade-in values
TradePending’s Trade
The majority of your website visitors want information quickly and easily, especially for their trade-in value. Trade gives it to them, converting more browsers into buyers.
Keep scrolling to see what your customers will experience
Easily select your vehicle
In just a few thumb taps on mobile or through auto-completion on desktop, starting the trade-in process has never been faster. Get more shoppers engaged and grow your website conversion rates.
Instantly receive a price range
Shoppers see their trade-in’s value and related local market data immediately after filling out their car and contact information. No lengthy questionnaires creates more leads, more conversions, more sales and more inventory sourced.
See local supply & demand
Buyers don’t just want a number, they want to understand “the why” behind the number. Shoppers see supply and demand for similar vehicles in their local market, delivered in real-time.
Compare similar vehicles
Shoppers get an intuitive look at similar vehicles available for sale or recently sold in their market. They now understand how their vehicle’s price and mileage affect their vehicle’s value, building trust in your process.
Nudge shoppers to next steps
We guide shoppers to continue their car buying process through our integrated platform, allowing them to easily calculate their monthly payment or schedule a test drive.
The benefits your dealership will love
When buyers get all of the information they want, and get it quickly, their trust in your dealership grows, and the sales cycle shortens.
Grow leads 2-3x
The quick process for shoppers will grow your trade-in leads 2-3X. With detailed analytics and GA4 integration, your dealership has the lead volume and intelligence to source and sell more vehicles.
See when shoppers re-engage
Know exactly when to follow-up with old leads with visibility into who is re-engaging with your site, and the vehicles they’re interested in.
Capture more early-stage buyers
Shoppers at any buying stage enter the process exactly when they’re ready. Completing the process in a few seconds instead of minutes leads to higher conversion rates.
Highly configurable options
Customize the trade-in ranges, deductions, placements, and design to make our solutions match your process, not the other way around.
Shoppers never leave your site
Your customers are never redirected to a third-party website. They stay on your site. We build your brand, not ours.
What sets Trade apart
Uses Real-Time Market Data
Values are localized to your dealership and retail sales, not to book values, wholesale prices, or national averages.
Configurable Trade-In Ranges
You’re in control. Configure the factors that influence trade-in costs for every vehicle on your lot.
Mobile Optimized
60%+ leads from mobile! Trade’s mobile optimization turns visitors into customers.
Hot Lead Reports
Do you know who visits your site & browses vehicles? We track & deliver high closing percentage leads daily.
VDP View History
See consumer’s vehicles of interest to know their preferences. Be prepared with the right inventory to have better conversations.
Information Verification
Keep sales team focused with verified leads. Our phone/email verification delivers trade-in value to consumer’s phone/inbox, reinforcing your relationship.
Sharing is Caring
We make it easy to share trade-in values with household decision makers. Dealers quickly share values in-store, or via phone, text, and email conversations.
Get an example trade-in market report now!
Instantly get a sample of TradePending’s Trade-In Market Report sent directly to your inbox and see what your car shoppers will experience.
Download a Free Sample
Trade is commonly bundled with
See for yourself…
See why thousands of dealerships trust TradePending
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