Build More Value, Create More Urgency, Hold More Gross
Badges
Dynamic Inventory Merchandising
Use Badges To
Build Value
The #1 reason people visit your website? To research new & used inventory. Badges highlights what makes your used vehicles unique and your new inventory different from your competitors’. Conversations begin with value, rather than a race to the bottom on price. If you have inventory, you need Badges.
Use Badges To
Create Urgency
Badges uses real-time market data to showcase each vehicle’s supply and demand in your local market. At a glance, consumers see average time on the market, high demand vehicles, quick sellers, and more. When presented with market-driven facts, shoppers act with greater urgency to purchase their next car or truck.
Use Badges To
Empower Your Team
On a daily basis, sales teams are confronted with pricing-only discussions. Badges provides market-relevant and vehicle-specific talking points for their everyday customer interactions.
“The reason it seems like price is all your customers talk about is that you haven’t given them anything else to care about” -Seth Godin
Use Badges To
Increase Engagement
Consumers that engage with Badges-enhanced inventory consistently outperform regular website visitors. They’ll spend nearly triple the time on your site, visit 3x more pages per session and be twice as likely to return. Badges creates more valuable shoppers.
Merchandise Your Way With
Control & Customization
With Badges, you can customize look & feel to match your site, and create your own custom Badges. Easily manage your custom Badges directly from within your website or our app.
Badges Design Options
To Match Your Brand
Badges have three main design options to choose from and three options for the badges. These options plus any color you wish for the accent color (seen here in blue) match your webpage but still make your inventory stand out.
Key Features
Fully Automated
TradePending ingests your inventory daily, automatically applying, you guessed it, badges to the SRP and VDP.
Customizable
Create and customize "Manager’s Specials" to promote home delivery, new tires, new brakes, and other custom options.
Mobile Optimized
Badges are mobile optimized for the best consumer experience on your website.
Website Design
Customizable branding to match your website design.
Support & Implementation
Best-in-class customer support, training, and implementation.
Make Your Inventory Stand Out
Badges Categories & Examples
VIN Vehicle Based
Verified Rare Body Type
Popular Color
Supply Driven
Low Inventory Regionally
Demand Driven
Market Favorite
High Demand
Used Car
Low Mileage
Certified Pre-Owned
Awards
Best Warranty
Best Fuel Economy
Warranty
Remaining Warranty
Price
Verified Best Price
Price Reduction
Custom
At Home Delivery
New Brakes / New Tires
"After we implemented Badges, our BDC teams experienced something they’d never seen before with customers: customers were calling in, asking about and commenting on the Badges badges. TradePending turns website visitors into active conversations."
