Is your OEM mandating that you have to use their digital retailing tool? We can’t un-mandate that, but there’s a solution that will keep your website performing at its best. …

Do you need tools on your website to capture as many leads as possible? Yes. Do you need a tool to sell a car fully online on your website? Yes….

  We see dealerships’ websites making this mistake every single day, and we’re gonna tell you how to fix it.    Today, September 1st, is national TOFU day.    In…

  When your website visitor clicks on a button that says “this is gonna happen”, but then something different happens…that’s not good! The CTA Wars acknowledges that all of us…

If you’ve got multiple call-to-action buttons on your site that appear to do the same thing, and they’re from different vendors, let’s have a quick chat.    The CTA Wars…

Thousands of dealers across the country keep taking their money and putting it right into their competitor’s bank accounts. It’s one of the weirdest things in automotive…what’s going on?   …

  With interest rates through the roof, vehicle affordability is a top concern for your buyers. An easy way to set them at ease is to help them understand how…

We take to the streets to see who has heard of TradePending, and why that’s a great thing for our customers. You wanna know why no one has ever heard…

When you’ve got trade-in leads to follow-up with, you’re hoping to A) get a response B) book an appointment. This one small tweak to your messaging will help you increase…

  When TradePending first started in 2014 the question we heard most was, “Wait, who are you?”.    Now with over 4,000 dealers as customers, the question we hear most…

  WIIFM, W-I-I-F-M,  isn’t the unholy love child of WiFi and FM radio, it’s one of the most powerful acronyms you should know if you sell anything.    Before you…

The TradePending market report is packed with tons of valuable information for both the dealer and consumer, but this one part is my favorite.    When someone is on a…