The TradePending market report is packed with tons of valuable information for both the dealer and consumer, but this one part is my favorite.    When someone is on a…

We’ve got a really interesting story to share today about sourcing from the service drive, and we’re pulling in an assist from our friends at FRIKINtech.    When TradePending talks…

How does TradePending value cars?   It’s time to set the record straight about where TradePending gets its values from. Spoiler alert, it’s not from books.    We’ve been valuing…

  It’s no secret that us software vendors, and partners, and partner vendors want to stay in contact with you, the you being our customers and the team at your…

  If you’re on a marketing team or running one and not thinking about the company’s revenue goals, it’s time to start thinking about the company’s revenue goals. Welcome to…

What I’m about to say is borderline heresy in marketing…Hey marketers, you don’t have to test everything.  Marketers love to test things to see which wording, which copy, which button,…

  Is it bad when your software providers compete with you for customers? It’s crazy we even have to ask this question.   We don’t all do it, but there’s…

What I’m about to say is borderline heresy in marketing…Hey marketers, you don’t have to test everything.    Marketers love to test things to see which wording, which copy, which…

In a previous video, I posited that there have been some dumb wars throughout history, but automotive software vendors fighting over the call to action buttons (the CTAs) on a…

We’re bringing you some spicy results today. We’ve got the results from a 3 vendor bake-off.   Let’s first start by saying thank you Mason McFalls at Kraft Nissan and…

There are two big trends in automotive right now that are causing heartaches, headaches, and stomach aches for both dealers and consumers: high interest rates and negative equity.   There’s…

What’s better? Giving your customers a range for a trade-in or a firm single price offer?    Getting somebody a value on their trade-in is one of most important steps…