TradePending Video (fka Snapcell) vs. CoVideo

Automotive Video Tool Comparison

There is no shortage of video solutions today to help your dealership communicate with customers. With an overwhelming array of choices, it can be a daunting task to navigate through the solutions available.

In this guide, we will provide a comprehensive comparison of two major key players and competitors providing dealership video marketing solutions: TradePending (fka Snapcell) and Covideo.

The Importance of Automotive Video Marketing Tools for Sales & Service

The integration of automotive video software empowers car dealerships to enhance their sales strategies by providing humanized and personalized experiences for customers. This will set your dealership apart in a competitive market while establishing a strong foundation for long-term customer satisfaction and loyalty.

Automotive video software isn’t just beneficial for sales but also proves to be a valuable tool for service technicians. By incorporating video technology into the service workflow, technicians can streamline communication, enhance problem-solving, and grow their bottom line.

TradePending and Covideo are two of the more popular video marketing apps for car salesmen and service technicians that allow dealers to easily record, send, measure, and humanize messages.

What is CoVideo?

Covideo is a general sales enablement tool that allows brands to record and send quick, personalized videos. They offer general video recording capabilities that are not specifically designed for the automotive industry.

What is TradePending Video (fka Snapcell)?

TradePending Video is a Covideo alternative designed specifically for the unique needs of automotive dealers. We enable powerful video communication for vehicle walkaround videos, virtual test drives, loan applications, vehicle inspection/valuation, and more tasks specific to the automotive sales and service industry.

TradePending feature highlights include:

  • No Customer Downloads
  • Industry-leading reliability
  • Easy recording and editing
  • Social sharing made simple
  • Unlimited cloud-based storage
  • Ability to screen share your desktop with customers
  • Vehicle walkaround video capability
  • Out-of-the-box integrations with all major dealership CRMs

The Advantage of TradePending’s Dealer-Specific Software

One of the huge advantages of TradePending Video (fka Snapcell) is the access to dealership-specific tools not found in solutions built outside of automotive. TradePending Video caters to the unique challenges of operating a dealership, and was built with sales executives, business managers, BDC agents, and service departments in mind.

Features That Sales Teams Love

If your salespeople don’t love using any software or tool, it’s going to make adoption that much harder. The ease of recording, instant alerts when a customer views a video, and the CRM integrations are three reasons our automotive video solution sees such high adoption rates inside the dealership.

These are the standout features offered by TradePending for sales teams that are not offered by Covideo:

  • Ability to edit videos inside the app instead of needing separate software
  • Filters to make your videos look better
  • Alerts when a customer views your video
  • A customizable landing page that includes contact info and call-to-action buttons for next steps
  • One-touch start/stop recording
  • Ability to stitch in pre-recorded videos into the ones being recorded on your cell phone
  • Fully CRM-integrated texting platform included for no extra cost
  • Notifications of new leads via CRM integration

Features Car Buyers and Owners Love

Aside from just having the personal and human touch of video, incorporating features that car buyers and owners love is important because it directly impacts customer satisfaction and loyalty.

These are the standout features offered by TradePending for car buyers that are not offered by Covideo:

  • Dolby’s Crystal Clear audio removes background noises like wind and shop tools
  • Ability to get a trade-in value or calculate a monthly payment built directly into the landing page a customer sees when viewing their video.

Features Dealership Management Love

Our video marketing tool is built specifically for automotive. The integrations, ease of use, and detailed reporting combine to help you understand usage and make coaching easier while keeping your brand messaging tight and TCPA compliant.

These are the standout features offered by TradePending for dealership management teams that are not offered by Covideo:

Features Marketers Love

These features not only save time but also enable real-time engagement with potential customers, boosting brand visibility. They provide an interactive experience for customers, improving your overall marketing effectiveness and customer satisfaction.

These are the standout features offered by TradePending for dealership marketing teams that are not offered by Covideo:

  • Ability to respond directly to Facebook and Instagram messages
  • Integration with Google Business Profiles
  • Access to a 360 spin tool
  • Ability to embed your custom videos on VDPs

Discover More Automotive Sales Automation Solutions from TradePending

TradePending bridges the gap for automotive dealers with a full suite of auto dealer software and sales solutions. Beyond offering the leading video engagement platform for dealership sales and service, TradePending offers a dealership trade-in value tool, a car dealership payment calculator, a car value API, automotive merchandising software, and service specials management software.

Request a Demo of TradePending’s Auto Dealer Video Software

Choose TradePending and don’t leave video quality to chance with alternative platforms like Covideo. Our software is specific to automotive video marketing, it’s quick and easy to use, and no customer downloads are required. Check out these video examples for service and video examples for sales to get a better idea of what it’s like to use TradePending Video.

Contact our team to learn more or request a demo of the best car dealer app with live video streaming software.


Can users customize landing pages with their dealership branding, and are there options to tailor the user interface to match the dealership’s style?

Yes! TradePending offers a range of customization options tailored to automotive dealerships. Dealers can personalize landing pages with their branding, including logos and contact information. Additionally, the user interface can be customized to reflect the dealership’s style and preferences, ensuring a seamless and branded experience for customers.

Does TradePending offer training programs or onboarding assistance to ensure dealership staff can fully leverage TradePending Video’s features?

TradePending provides comprehensive technical support and training resources to assist users with Video including access to tutorials, documentation, and live assistance channels to address any questions or concerns. Additionally, TradePending offers training programs and onboarding assistance to help dealership staff effectively utilize TradePending’s features and maximize its potential within their operations.