Real-Time Automotive Market Data

Valuation & Merchandising APIs

Powering Chat, Digital Retailing, Finance, Video & More


Germain Cars Auto Group said:

“The TradePending team and their software are valuable assets to the Germain digital strategy. The TradePending API on our site and our daughter sites continue to produce hundreds of leads and opportunities each month as customers begin their automotive research to determine what their trade is worth. Working with TradePending has been one of our best partnerships in the past decade.”

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TradePending API Digital Retailing

TradePending API provides

Digital Retailing

An important step for a consumer in the digital retailing experience is valuing their trade-in. The SNAP API provides instant access to our valuation methodology for digital retailing partners, creating a seamless customer experience.

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TradePending API Insurance Integration

TradePending API provides

Insurance Vehicle Values

Insurance rates are highly localized. There is no better solution for determining your vehicles value than TradePending’s API with evaluations based on the local market data.

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TradePending API Chat Integration

TradePending API provides

In-Chat Evaluations

Be able to walk your customers further down the funnel with an in-chat evaluation of their trade-in. Getting them closer to the deal.

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TradePending API Finance Integration

TradePending API provides

Better Asset Evaluations

One of the largest assets people own is their vehicle. Be able to show the equity they have built up while being able to sell them better solutions for better cash flow.

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Digital Retailing

The trade-in is the most variable part of the vehicle deal. Make sure your evaluations of the trade-in vehicle are accurate to the local market no matter how quickly it moves.


In-chat evaluations will allow your customers to receive the value of their trade-in vehicle without disrupting the natural flow of the conversation. This is a powerful tool for the BDC to utilize during the exploration of customer intent.


Give consumers a real-time view of their assets by properly evaluating them. A car is often the largest or second largest piece of property a person owns. When you make their equity visible to them, they can become a customer of other financial products that allow them better cash flow and you a better customer.

Superlatives API

Automotive Ad Injection

Superlatives outlines the unique values of every vehicle. Use this API to automatically exemplify the best traits to show off in advertisements.

Vehicle Merchandising

Customers need to see the vehicle they want before coming into the dealership. When using a 360° photo display, make sure the customer can see the ‘rare engine’ it has or the new tires that were put on by calling it out. Superlatives API makes your inventory worth more.

Digital Retailing

A customer will feel better about a deal if they know they’re getting a good one. Superlatives makes the vehicle they like more unique and valuable. They will also know that you’re evaluating their trade-in appropriately if you’re showing the unique aspects of their trade-in as well.

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