Auto’s #1 Software that Converts Website
Traffic into Revenue

Increase lead quantity and quality with Trade, Payments, and Offer. Enable your sales team & merchandise your inventory with AutoBio and Badges.

Our Solutions

Source Inventory
Single Price Offers
Payment Calculator
Merchandise Inventory
Sales Enablement
Video engagement

Source Inventory

Get More Leads. Acquire More Trades. Sell More Cars.

Brilliant in its simplicity, Trade easily embeds throughout your website to power trade-in valuations. Consumers get lightning fast market data to value their trade-in, whether on desktop or mobile. Your dealership gets more leads and sources more inventory than ever before, powered by the industry’s mostsophisticated valuation methodology. Trade will quickly become the #1 or #2 highest ROI solution in your digital marketing plan.

See How Trade Works For You

Single Price Offers

Configurable single-price offers that capture motivated shoppers

Tired of rigid, inflexible trade-in solutions that kill website conversions and don’t match your market reality or buying process? Offer empowers dealers to customize the trade-in process to match their strategy, while increasing website conversion, and providing consumers with more accurate and transparent data about their vehicle.

See Accurate Trade Offers

Payment Calculator

5x your website leads by cutting monthly payment calculations from 30 minutes to 30 seconds

Payments was created to work hand in hand with your F&I office, not replace it. By delivering a user-friendly experience and transparency of information, we engage more of your existing website traffic and convert them into qualified leads. Then, we let you reach out and close the deal your way — online or in the showroom.

See How Payments Works For You

Merchandise Inventory

Build More Value, Create More Urgency, Hold More Gross

While almost every merchandising solution steers shoppers towards price, Badges highlights what makes your inventory unique, valuable, and desirable. We automatically apply “badges” to the vehicles on your SRP and VDP pages. These badges show market supply and demand, and popular local market attributes. Buyers have the visibility to realize they do need to move quickly. Your team leads with value instead of price.

See How Badges Create Value

Sales Enablement

Sales Enablement That Puts Your Customers First

AutoBio keeps customers engaged with all the information they need, and makes every sales person an instant vehicle expert and skilled communicator

See how AutoBio works for you

Video Engagement for Sales and Service

Simple Video Marketing Solutions

Say goodbye to impersonal email and save wasted leads. Snapcell’s interactive automotive video solutions enable you to easily record, send, measure, and humanize your messages to build rapport with your customers, making more sales, increasing upsell, and improving CSI’s.

Connect like never before

The Authority in Vehicle Valuations

Thousands of Dealerships Trust TradePending

“This is why I need TradePending to do the values!”


“The Offer tool really allowed us to separate the serious buyer…from the one kicking the proverbial tires.”


Learn More About TradePending

Kelley Blue Book

TradePending Case study Kraft Nissan

Kraft Nissan Generates 500+ Leads in a Month

The Dealers Guide to Vehicle Merchandising

The Dealer’s Guide to Vehicle Merchandising