Software that Converts Website Traffic into Leads

300% More Leads

Used by thousands of auto dealers, Trade powers inventory sourcing leads, Offer provides accurate trade-in offers, Payments delivers payment leads, while Badges boosts online inventory merchandising.

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Dealerships Trust TradePending

The Authority in Vehicle Valuations

“I’ve seen all the tools available for dealership websites, and Trade is hands down the simplest and most effective product for conversion and lead generation.”

JUSTIN BRUN, ACTON TOYOTA OF LITTLETON, DIRECTOR OF MARKETING AND E-COMMERCE

“After we implemented Badges, our BDC teams experienced something they’d never seen before with customers: customers were calling in, asking about and commenting on the Badges badges. TradePending turns website visitors into active conversations.”

JIM CONGDON, BURRITT MOTORS

Learn more about TradePending

 

TradePending Vs. Kelley Blue Book

 

TradePending Case study Kraft Nissan

 

Kraft Nissan Generates 500+ Leads in a Month

 

The Dealers Guide to Vehicle Merchandising

 

The Dealer’s Guide to Vehicle Merchandising

 

Our solutions

Source Inventory
More Engaged Shoppers
Payment Estimate
Merchandise Inventory

Trade

Get More Leads, Acquire More Trades, Sell More Cars

Brilliant in its simplicity, Trade easily embeds throughout your website to power trade-in valuations. Consumers get lightning fast market data to value their trade-in, whether on desktop or mobile. Your dealership gets more leads and sources more inventory than ever before, powered by the industry’s most sophisticated valuation methodology. Trade will quickly become the #1 or #2 highest ROI solution in your digital marketing plan.

See How Trade Works For You

SNAP - Capture More Leads

Offer

Accurate Trade-In Offers That Keep Website Conversions High

Tired of rigid, inflexible trade-in solutions that kill website conversions and don’t match your market reality or buying process? Offer empowers dealers to customize the trade-in process to match their strategy, while increasing website conversion, and providing consumers with more accurate and transparent data about their vehicle.

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TradePending API Digital Retailing

Payments

Increase new car leads and reduce friction with fun, transparent payment engagement.

Payments was created to work hand in hand with your F&I office, not replace it. By delivering a user-friendly experience and transparency of information, we engage more of your existing website traffic and convert them into qualified leads. Then, we let you reach out and close the deal your way — online or in the showroom.

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AutoAPR

Badges

Build More Value, Create More Urgency, Hold More Gross

While almost every merchandising solution steers shoppers towards price, Badges highlights what makes your inventory unique, valuable, and desirable. We automatically apply “badges” to the vehicles on your SRP and VDP pages. These badges show market supply and demand, and popular local market attributes. Buyers have the visibility to realize they do need to move quickly. Your team leads with value instead of price.

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TradePending's Badges Create Urgency

Praised By Our Customers

Superlatives - Sales Tool

HIGHER PERFORMING LEADS

“Payments offers everything a consumer needs to have a good digital experience while providing the information to help my team increase conversions. Today, Payments is one of our highest performing lead sources, and the ROI is through the roof!”

David Gonzalez, GM of Courtesy CDJR Superstition Springs

Badges CREATED URGENCY

“Because our customers finally see what makes our inventory unique with Badges, two great things happen. First, they’ve got more incentive and urgency to visit our dealership. Second, our conversations with customers focus on the unique value of each vehicle, instead of starting with price negotiations immediately.”

John Bartle, Hebert’s Town and Country

VISITORS STARTED THE CONVERSATIONS

“After we implemented Badges, our BDC teams experienced something they’d never seen before with customers: Customers were calling in, asking about and commenting on Badges. TradePending turns website visitors into active conversations.”

Jim Congdon, Burritt Motors

TRADE-IN LEADS DOUBLED

“After years of following the OEM herd, I was introduced to Trade, by TradePending, and I was hooked. We were happy to see our trade leads literally double when we added Trade to all our sites.”

Peter Deiser, Director of E-Commerce, Ed Morse Automotive Group

MOST EFFECTIVE LEAD GENERATION

“I’ve seen all the tools available for dealership websites, and Trade is hands down the simplest and most effective product for conversion and lead generation.”

Acton Toyota of Littleton, Director of Marketing and E-Commerce at Dynamic Beacon