Software for Trade-in Leads and Dynamic Inventory Merchandising

300% More Trade-in Leads

Click below to learn more about our products ⌄⌄

Don’t work in automotive but curious about TradePending? Click Here.

Get More Leads
Acquire More Trades
Sell More Cars

Why TradePending?

Used by thousands of auto dealers, SNAP powers trade-in leads, SNAP Offer provides accurate trade-in offers, while Superlatives boosts online inventory merchandising. 

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Grow Revenue

Our solutions significantly improve the ROI of your digital spend with better website engagement and more leads.

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Improve Trust

When customers see the transparent data behind the numbers and the unique attributes of your inventory, their trust increases in your dealership, your team, and the process.


Enhance Conversations

When conversations focus on value, quality, and actual market data, your teams can share their expertise and guide consumers to the best purchase for them.

icon-Build Your Brand

Build Your Brand

Instead of spending our advertising dollars to compete with you directly for brand awareness and impressions, we keep shoppers engaged with your site for trade-in valuations. We don’t re-sell leads, you own your leads.


Acquire more trade-ins and make more sales with TradePending's SNAP


Get More Leads, Acquire More Trades, Sell More Cars

Brilliant in its simplicity, SNAP easily embeds throughout your website to power trade-in valuations. Consumers get lightning fast market data to value their trade-in, whether on desktop or mobile. Your dealership gets more leads and sources more inventory than ever before, powered by the industry’s most sophisticated valuation methodology. SNAP will quickly become the #1 or #2 highest ROI solution in your digital marketing plan.

See How SNAP Works For You

The Buying Platform- Tradepending

SNAP Offer

Accurate Trade-In Offers That Keep Website Conversions High

Tired of rigid, inflexible trade-in solutions that kill website conversions and don’t match your market reality or buying process? SNAP Offer empowers dealers to customize the trade-in process to match their strategy, while increasing website conversion, and providing consumers with more accurate and transparent data about their vehicle.

See Accurate Trade Offers

TradePending's Superlatives Create Urgency & Build Value during the car buying process.


Build More Value, Create More Urgency, Hold More Gross

While almost every merchandising solution steers shoppers towards price, Superlatives highlights what makes your inventory unique, valuable, and desirable. We automatically apply “badges” to the vehicles on your SRP and VDP pages. These badges show market supply and demand, and popular local market attributes. Buyers have the visibility to realize they do need to move quickly. Your team leads with value instead of price.

See How Superlatives Create Value

TradePending API Options


Real-Time Automotive Market Data

We’re pioneering and powering the automotive market data movement with the API, solving tough challenges in digital retailing, finance, chat, and more. Over 50 companies today across multiple industries use our flexible and extensible API. At its core are over 900 million data points, refreshed daily & available for your own products and apps.

See how the API can be used


Utilized by Thousands of Dealerships Nationwide

Praised By Our Customers

With the ongoing supply of new vehicles hampering inventory we turned to TradePending to help us source pre-owned vehicles that would work for our customers. SNAP, SNAP Offer, and Superlatives have been just what we needed when we needed it the most! TradePending is a critical component of our business today.

Justin Fecteau, Port City Nissan General Manager

"Because our customers finally see what makes our inventory unique with Superlatives, two great things happen. First, they’ve got more incentive and urgency to visit our dealership. Second, our conversations with customers focus on the unique value of each vehicle, instead of starting with price negotiations immediately."

John Bartle, Hebert’s Town and Country

"After we implemented Superlatives, our BDC teams experienced something they’d never seen before with customers: Customers were calling in, asking about and commenting on the Superlatives badges. TradePending turns website visitors into active conversations."

Jim Congdon, Burritt Motors

"After years of following the OEM herd, I was introduced to SNAP, by TradePending, and I was hooked. We were happy to see our trade leads literally double when we added SNAP to all our sites."

Peter Deiser, Director of E-Commerce, Ed Morse Automotive Group

“I’ve seen all the tools available for dealership websites, and SNAP is hands down the simplest and most effective product for conversion and lead generation.”

Acton Toyota of Littleton, Director of Marketing and E-Commerce at Dynamic Beacon

After being in the business for almost 20 years and working with many different 3rd party trade tools, TradePending surpasses all of them! Their customer experience is a game-changer. The customer gets a very close market price, meaning his or her expectations can actually be met when they come in! The process is very simple for our customers. In less than 30 seconds TradePending gives the customer results based on the market and not an algorithm. They don't get a false number that the dealer can not achieve. Their reliability and excellent customer experience is why we will stay with TradePending.

Katie Takemoto, Business Development Manager

Awards & Small Glass Trophies*

Recognized By Our Peers

  • 2019 Inc 500 #64
  • AWA Award for Website Merchandising
    2017, 2018, 2019, 2020, 2021
  • 2019 AWA Rising Star (Superlatives)
  • 2020 AWA Rising Star (SNAP API)
  • 2019 DrivingSales Dealer Satisfaction
  • 2020 DrivingSales Dealer Satisfaction
  • 2021 Bronze Stevie Winner – Customer Support
  • 2017 Kain Vendor Shark Tank Award – 1st Place
  • 2019 TradePending Company Cornhole Champion

*The trophies have been dramatized, but we can assure you the accolades are 100% real.