Trade grows trade-in leads 300-400%
Your Highest ROI Website Conversion Tool
Trade converts your website traffic to leads more effectively and affordably than any other solution in the market today. Pencil Trade out and we’ll be your #1 or #2 highest ROI.
High Quantity & High Quality First-Party Leads
Use One Trade-in Process, Not Two
Previously dealers had to choose between high converting trade-in tools or lengthy, rigid, and cumbersome online and in-store forms to let consumers value their trade-in.
Offer offer’s unique flow combines both approaches into a single solution, creating both high quantity and high quality leads.
Trade keeps your shoppers on your site.
We Build Your Brand. Not Ours.
Instead of spending our advertising dollars to compete with you directly for brand awareness and impressions, we keep shoppers engaged with your site for trade-in valuations. We believe that you should own the customer relationship, not vendors. We don’t re-sell leads, you own your leads.
Values relevant to your market & strategy
Real-time, local market data
Values are localized to your dealership and retail sales, not to book values, wholesale prices, or national averages
Trade gives you complete control.
Configurability wins, every time.
Your team can configure the factors that influence trade-in costs for every vehicle on your lot. This ensures the trade-in values are appropriate to your market, while your customers have better and more informed conversations with your team.
OFFER BACKED OPTION
Offer Guarantee
Don’t want the vehicle, but still need the deal? We’ve got guaranteed single price offers to handle the cars you want to pass on. Pick up and payment included.
Key Features
The Hot Leads Report
Do you know who visits your site & browses vehicles? We track & deliver high closing percentage leads daily.
Mobile Optimized
60%+ leads from mobile! Trade's mobile optimization turns visitors into customers.
Fast to Implement & Integrate
Digital teams love Trade. It's up in days on homepage, SRP, VDP & custom landing page.
Customizable Questions
Create your own questions to help a consumer value their trade-in, or use our default list. This ensures values will be accurate in your local market.
Adjustable Additions & Deductions
Adjust how a trade-in’s potential value increases or decreases based on responses to questions, your questions.
VDP View History
See consumer's vehicle views to know their preferences. Be prepared with the right inventory for higher conversion rates, without asking.
Information Verification
Keep sales team focused with verified leads. Our phone/email verification delivers trade-in value to consumer's phone/inbox, reinforcing your relationship.
Sharing is Caring
Consumers share trade-in value with household decision makers. Dealers quickly share values in-store, or via phone, text, and email conversations.