Inventory Sourcing That Doesn’t Sacrifice Leads for Configurability

Trade and Offer are built to work together in one process that doesn’t turn off customers from going down the funnel as far as they’re ready to.


SNAP - Capture More Leads

Trade grows trade-in leads 300-400%

Your Highest ROI Website Conversion Tool

Trade converts your website traffic to leads more effectively and affordably than any other solution in the market today. Pencil Trade out and we’ll be your #1 or #2 highest ROI.

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High Quantity & High Quality First-Party Leads

Use One Trade-in Process, Not Two

Previously dealers had to choose between high converting trade-in tools or lengthy, rigid, and cumbersome online and in-store forms to let consumers value their trade-in.
Offer offer’s unique flow combines both approaches into a single solution, creating both high quantity and high quality leads.

See for yourself

SNAP - We Build Your Brand, Not Ours

Trade keeps your shoppers on your site.

We Build Your Brand. Not Ours.

Instead of spending our advertising dollars to compete with you directly for brand awareness and impressions, we keep shoppers engaged with your site for trade-in valuations. We believe that you should own the customer relationship, not vendors. We don’t re-sell leads, you own your leads.

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Values relevant to your market & strategy

Real-time, local market data

Values are localized to your dealership and retail sales, not to book values, wholesale prices, or national averages

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SNAP - You Have Complete Control

Trade gives you complete control.

Configurability wins, every time.

Your team can configure the factors that influence trade-in costs for every vehicle on your lot. This ensures the trade-in values are appropriate to your market, while your customers have better and more informed conversations with your team.

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offer guarantee certificate


Offer Guarantee

Don’t want the vehicle, but still need the deal? We’ve got guaranteed single price offers to handle the cars you want to pass on. Pick up and payment included.


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Key Features

The Hot Leads Report

Do you know who visits your site & browses vehicles? We track & deliver high closing percentage leads daily.

Mobile Optimized

60%+ leads from mobile! Trade's mobile optimization turns visitors into customers.

Fast to Implement & Integrate

Digital teams love Trade. It's up in days on homepage, SRP, VDP & custom landing page.

Customizable Questions

Create your own questions to help a consumer value their trade-in, or use our default list. This ensures values will be accurate in your local market.

Adjustable Additions & Deductions

Adjust how a trade-in’s potential value increases or decreases based on responses to questions, your questions.

VDP View History

See consumer's vehicle views to know their preferences. Be prepared with the right inventory for higher conversion rates, without asking.

Information Verification

Keep sales team focused with verified leads. Our phone/email verification delivers trade-in value to consumer's phone/inbox, reinforcing your relationship.

Sharing is Caring

Consumers share trade-in value with household decision makers. Dealers quickly share values in-store, or via phone, text, and email conversations.

"I’ve seen all the tools available for dealership websites, and Trade is hands down the simplest and most effective product for conversion and lead generation."

Justin Brun, Acton Toyota of Littleton, Director of Marketing and E-Commerce

I’ve seen and used may different trade tool in my career. TradePending is the first tool that actually uses real market data when conducting vehicle valuations. In this market it's crucial we are as transparent as possible with our clients, as well as giving them the best value possible for their trade. Trade is extremely easy to use, giving our client a quick and easy to read trade valuation in seconds!

Lou DiMattia, Cherry Hill Imports Auto Group, Chief Operating Officer

"This is by the far the best approach to managing the trade-in process, both online and in-store, that we've ever seen. We keep lead flow high, move interested customers closer farther down the funnel, and have control over the values to ensure accuracy with our market."

Director of Business Development, Multi-Location Dealership Group

"We made a pile of money". (Grossing 32k front and back on four vehicles)

J.F. Alexander McQueary, General Sales Manager Hubler Ford Franklin