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Intro & Context Hagerstown Kia prides itself on taking care of its customers in their Maryland market. With that context inmind, Internet Sales Manager Richard Koehler noticed glaring inefficiencies…
The Rise of Automotive Marketing Gurus Jonathan “JT” Thompson, CEO of Automotive Marketing Gurus, is relentless in his pursuit to deliver results to his clients. He’s built a culture of…
Download Case Study Isaac Herzberg has worked in automotive since college, pulling tours at retailers and vendors alike over the last twenty years. Herzberg currently works as the New Vehicle Sales…
Here’s our latest case study on Offer, our solution for helping dealers and consumers get a transparent look at a single-price offer for their vehicle. The team at Port…
Download Case Study David Belliveau, the Internet Sales Director for Infiniti of Nashua in New Hampshire, keeps a close watch on the performance of his vendors. Like any good business leader,…
Four TradePending customers sat down with our team at NADA to share their experiences working with our company. From these conversations a common thread emerged: the importance of configurability when…
Download Case Study Background Don Erwin, the Director of Digital Marketing and Communication at four dealerships for Mtn. View Auto, had seen just about every tip, trick and tactic to…
The Context Katie Takemoto knows a great product when she sees it. As Business Development Manager at Serra Chevrolet of Southfield in Michigan, she leads the marketing efforts to build…
The Problems John Bartle, Digital Marketing Manager of Hebert’s Town & Country, sees things that many people miss. He sees increasing commoditization in the digital marketing of vehicles. Everyone runs…
The Challenges Alex McQueary and his team at Hubler Ford Franklin were looking for a way to move customers further down the funnel towards a trade-in, giving them a single…
Solving for Different Needs Download Case Study Here If you’ve ever considered letting your digital retailing solution exclusively handle your trade-in valuations, don’t do it! What follows is a great…
“For ROI, or bang for your buck, or however you want to put, no one else is even close,” says Mason McFalls of Kraft Nissan when asked about Trade…
