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Four years ago, Jim Hudson Ford’s Internet Manager Chris Dawkins was grinding it out on the showroom floor, selling cars to the Lexington and greater Columbia, SC market. Eager to…
Introduction and Background Meet Jody Neil, the hands-on General Manager at Matt Bowers Chevrolet since 2019. Jody’s journey into car sales started 18 years ago when Hurricane Katrina changed his…
When a customer drives past other Honda dealerships to buy from your Honda dealership because you sent them a personalized video… that’s winning. The Setup Harrisonburg Honda is a…
Intro & Context Hagerstown Kia prides itself on taking care of its customers in their Maryland market. With that context inmind, Internet Sales Manager Richard Koehler noticed glaring inefficiencies…
The Rise of Automotive Marketing Gurus Jonathan “JT” Thompson, CEO of Automotive Marketing Gurus, is relentless in his pursuit to deliver results to his clients. He’s built a culture of…
Download Case Study Isaac Herzberg has worked in automotive since college, pulling tours at retailers and vendors alike over the last twenty years. Herzberg currently works as the New Vehicle Sales…
Here’s our latest case study on Offer, our solution for helping dealers and consumers get a transparent look at a single-price offer for their vehicle. The team at Port…
Download Case Study David Belliveau, the Internet Sales Director for Infiniti of Nashua in New Hampshire, keeps a close watch on the performance of his vendors. Like any good business leader,…
Four TradePending customers sat down with our team at NADA to share their experiences working with our company. From these conversations a common thread emerged: the importance of configurability when…
Download Case Study Background Don Erwin, the Director of Digital Marketing and Communication at four dealerships for Mtn. View Auto, had seen just about every tip, trick and tactic to…
The Context Katie Takemoto knows a great product when she sees it. As Business Development Manager at Serra Chevrolet of Southfield in Michigan, she leads the marketing efforts to build…
The Problems John Bartle, Digital Marketing Manager of Hebert’s Town & Country, sees things that many people miss. He sees increasing commoditization in the digital marketing of vehicles. Everyone runs…
