At the beginning of each year, we survey consumers and dealers to better understand what motivates them. The results: the more things change, the more they stay the same. Consumers…

Not only is David Metter the former CMO of MileOne, former CEO of AutoHook, and a TradePending board member, he’s also wicked smart and always enjoyable to listen to.  He’s…

The automotive industry is experiencing a once-in-a-lifetime moment right now. New car inventory is at an all-time low and many local dealerships are struggling to source inventory, yet many of them are…

Although most people prefer to buy vehicles in person at a dealership, it’s safe to say that almost everyone searches online first before deciding to come in and take a…

Sourcing pre-owned inventory continues to be a daily struggle for dealerships across America, and it’s not getting any easier. In this webinar, we are reviewing the top reasons why dealers…

Without a doubt, the pandemic accelerated the transition to digital retailing tools for auto dealers. As adoption continues, we’re seeing more data on what consumers value most when jumping into…

Car shoppers spend nearly 61 per cent of their time researching online before deciding on a purchase. Generating leads for car dealerships is getting more complicated by the day. With…

If the last 18 months have taught us anything about car shoppers, it’s that we never really know what to expect. What does stay consistent is how the modern-day shopper…

Over the last 18 months, supply and demand across all industries has been greatly influenced by stimulus checks, labor shortages, and other economic instabilities, resulting in an unpredictable and sporadic…

There’s never a dull moment in automotive. As we start to round the corner on the pandemic, sourcing new and used car inventory is going buck wild. We’ll leave discussion…

What is Vehicle Merchandising? When we say “ vehicle merchandising”, what do we mean? Shopify has a nice description: Merchandising is everything you do to promote and sell your products…

In the fictional work “Aeneid” by Virgil, the Greeks build a giant wooden horse and hide a few dozen warriors inside, placing it outside the besieged city of Troy. The…