Why must dealers optimize their websites for the mobile experience?  In 2015 and according to our data, only 25% of dealership website visitors came in from mobile phones. In 2021,…

Sourcing pre-owned inventory continues to be a daily struggle for dealerships across America, and it’s not getting any easier. In this webinar, we are reviewing the top reasons why dealers…

Without a doubt, the pandemic accelerated the transition to digital retailing tools for auto dealers. As adoption continues, we’re seeing more data on what consumers value most when jumping into…

Car shoppers spend nearly 61 per cent of their time researching online before deciding on a purchase. Generating leads for car dealerships is getting more complicated by the day. With…

If the last 18 months have taught us anything about car shoppers, it’s that we never really know what to expect. What does stay consistent is how the modern-day shopper…

Over the last 18 months, supply and demand across all industries has been greatly influenced by stimulus checks, labor shortages, and other economic instabilities, resulting in an unpredictable and sporadic…

There’s never a dull moment in automotive. As we start to round the corner on the pandemic, sourcing new and used car inventory is going buck wild. We’ll leave discussion…

What is Vehicle Merchandising? When we say “ vehicle merchandising”, what do we mean? Shopify has a nice description: Merchandising is everything you do to promote and sell your products…

In the fictional work “Aeneid” by Virgil, the Greeks build a giant wooden horse and hide a few dozen warriors inside, placing it outside the besieged city of Troy. The…

What do consumers and dealers want from each other when visiting a dealer’s website?  They really want the same things: Easy to find information about inventory How to value a…

Your trade-in tool directly affects your initial customer interaction, your ability to source inventory, and reliably generate leads and ROI. These foundations of a successful trade-in strategy can mean the…

In order to utilize the Facebook integration with TradePending’s SNAP trade-in tool, a dealer must have 2,000 likes for their Facebook business page.  For increasing likes, not promoting cars, take a…