Industry Trends

TradePending’s Video for Sales vs The Competition – Automotive Video Tools Comparison

There is no shortage of video solutions today to help your dealership communicate with your customers. With an overwhelming array of choices, it can be a daunting task to navigate through the solutions available. Who are the key players and competitors in this rapidly evolving field of technology?

In this guide, we’ll provide a comprehensive comparison of automotive video solutions for car dealerships.

There are three primary types of video platforms available today for car dealerships, and there are pros and cons to each.

  • For any industry, not just automotive
  • Automotive specific
  • A feature inside the CRM

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Why these things matter

Features That Sales Teams Love

If your salespeople don’t love using any software or tool, it’s going to make adoption that much harder. The ease of recording, getting alerted when a customer views a video, and the CRM integrations are three reasons our video solution sees such high adoption rates inside the dealership.

Features Car Buyers and Owners Love

Aside from just having the personal and human touch of video, incorporating features that car buyers and owners love is important because it directly impacts customer satisfaction and loyalty.

Features Dealership Management Love

Our video marketing tool is built specifically for automotive. The integrations, the ease of use, and detailed reporting combine to help you understand usage and make coaching easier, while keeping your brand messaging tight and TCPA compliant.

Features Marketers Love

These features not only save time but also enable real-time engagement with potential customers, boosting brand visibility. They provide an immersive and interactive experience for customers, improving your overall marketing effectiveness and customer satisfaction.

Video Platform Basics

TradePending’s flexibility eliminates concerns about storage limitations, facilitating efficient video content management and making sure your users don’t get hit with failed uploads.

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Video Tools for Dealers

While this isn’t a fully comprehensive list of all the providers of automotive video tools, here’s who we see the most.

TradePending (Snapcell)
AutoUpLink Tech
Autos On Video

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