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December 14, 2023

Improve Your Marketing in 2024

Best Practices and Tips

JT from Automotive Marketing Gurus has a passion for improving marketing at dealerships. Working with over 100 dealerships, his team sees the good, bad, and ugly every single day. They’ve…

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November 28, 2023

Turning Service Shoppers into Service Buyers

Best Practices and Tips

If you’re looking to ramp up your service marketing to increase revenue and profitability of the service department, this session is for you. Marketing your service offers should be easy,…

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October 17, 2023

The Four Factors of Great Sales Management

Best Practices and Tips

Great salespeople don’t always make great managers. Closing and managing are two very different skill sets. Tom Stuker, the Godfather of BDC and the world’s most frequent flier with over…

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August 24, 2023

2023 Cannonball Run Conference Recap

Best Practices and Tips

We kicked off our first-ever Cannonball Run Conference in August and it was an absolute hit. Thank you to our amazing speakers for bringing their expertise on today’s more important…

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July 5, 2023

A New Approach to Sourcing from Service

Best Practices and Tips

In this live session, we shared how the team at Reymore Chevrolet analyzes the trade-in values on the cars coming into their service drive to determine if trading a vehicle…

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May 4, 2023

Level Up Your Sales Game

Best Practices and Tips

Selling cars ain’t easy, and it’s definitely not getting any easier. Fortunately, Jonathan Dawson of Sellchology can level up your sales game from recruiting and training to sharpening overall sales…

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April 24, 2023

Marketing Heresy! Don’t Test Everything

Best Practices and Tips

What I’m about to say is borderline heresy in marketing…Hey marketers, you don’t have to test everything.  Marketers love to test things to see which wording, which copy, which button,…

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