TradePending Video (fka Snapcell) vs. TruVideo

Automotive Video Tool Comparison

It can be difficult to navigate the extensive video solutions available for dealership marketing and merchandising. In this guide, we will outline a few of the key players providing top-notch video apps for car salesmen and service technicians.

TradePending and TruVideo are two of the more popular providers of quality automotive video tools. Here, we will compare the features and benefits of both to help dealerships choose the right video software.

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The Importance of Automotive Video Marketing Tools for Sales & Service

The integration of automotive video software empowers car dealerships to elevate their sales strategies by providing customers with humanized and personalized experiences. This not only distinguishes dealerships in a competitive market but also lays the groundwork for long-term customer satisfaction and loyalty.

The benefits of automotive video software extend beyond sales and are equally advantageous for service technicians. Incorporating video technology into the service workflow allows technicians to streamline communication, enhance problem-solving, and grow your bottom line.

Both TradePending and TruVideo are popular video marketing applications for both car sales professionals and service technicians. These platforms enable dealers to record, send, measure, and humanize messages, contributing to an enhanced customer engagement experience.

Basics of TruVideo

TruVideo is a general video and texting tool that can be used by car dealerships. This offers tools like service inspections, sales walkaround videos, outbound marketing campaigns, estimates, approvals, and payments.

Some pros and cons of this car dealer software can be seen in reviews from dealership sales experts and technicians:

“Truvideo is extremely easy to use. Sometimes there can be problems when trying to upload videos from the technician side. Also, it is frustrating if you accidentally stop a video and then remember something that you should have added. It would be beneficial to be able to go back into the end of a video that was “stopped” and add something additional or edit videos before they are sent to the advisor/customer for review.” – Verified TruVideo Review

Compare this to a review of TradePending’s dealer software:

“This video relationship marketing software helps the user stop and start the recording for different shots and camera rotation during rotation.” – Verified TradePending Video (fka Snapcell) Review

Basics of TradePending’s Video (fka Snapcell)

TradePending is a leader in automotive video marketing solutions. Our TruVideo alternative is designed specifically for the unique needs of automotive dealers. We enable powerful video communication for vehicle walkaround videos, virtual test drives, loan applications, vehicle inspection/valuation, and more tasks specific to the automotive sales and service industry.

Video feature highlights include:

  • No Customer Downloads
  • Industry-leading reliability
  • Easy recording and editing
  • Social sharing made simple
  • Unlimited cloud-based storage
  • Ability to screen share your desktop with customers
  • Vehicle walkaround video capability
  • Out-of-the-box integrations with all major dealership CRMs

The Advantage of TradePending’s Dealer-Specific Software

TradePending’s Video stands out from TruVideo and other dealership software providers since it’s built exclusively for dealerships.  The team at TradePending has a background in the automotive industry and understands how dealers operate and how customers purchase cars.

TradePending’s Video was built with sales executives, business managers, BDC agents, and service departments in mind.

Features That Sales Teams Love

If your salespeople don’t love using any software or tool, it’s going to make adoption that much harder. The ease of recording, instant alerts when a customer views a video, and the CRM integrations are three reasons our automotive video solution sees such high adoption rates inside the dealership.

These are the standout features offered by TradePending for sales teams that are not offered by TruVideo:

  • Ability to edit videos inside the app instead of needing separate software
  • Filters to make your videos look better
  • Alerts when a customer views your video
  • A customizable landing page that includes contact info and call-to-action buttons for next steps
  • One-touch start/stop recording
  • Ability to screen records from a laptop/desktop computer
  • Ability to stitch pre-recorded videos into the ones being recorded on your cell phone?
  • Fully CRM-integrated texting platform included for no extra cost
  • Notifications of new leads via CRM integration

Features Car Buyers and Owners Love

Aside from just having the personal and human touch of video, incorporating features that car buyers and owners love is important because it directly impacts customer satisfaction and loyalty.

These are the standout features offered by TradePending for car buyers that are not offered by TruVideo:

  • Dolby’s Crystal Clear audio removes background noises like wind and shop tools
  • Ability to get a trade-in value or calculate a monthly payment built directly into the landing page a customer sees when viewing their video.

Features Dealership Management Love

Our video marketing tool is built specifically for automotive. The integrations, ease of use, and detailed reporting combine to help you understand usage and make coaching easier while keeping your brand messaging tight and TCPA compliant.

These are the standout features offered by TradePending for dealership management teams that are not offered by TruVideo:

  • Extensive usage reporting to reward top performers and coach others
  • CARFAX Integration
  • AutoBio by TradePending Integration
  • iPacket Integration
  • Inventory feeds Integration
  • Eleads Integration
  • VINSolutions Integration
  • DealerSocket Integration
  • Salesforce Integration
  • MotoCommerce Integration

Features Marketers Love

These features not only save time but also enable real-time engagement with potential customers, boosting brand visibility. They provide an immersive and interactive experience for customers, improving your overall marketing effectiveness and customer satisfaction.

These are the standout features offered by TradePending for dealership marketing teams that are not offered by TruVideo:

  • Instant upload to Facebook and Instagram
  • Ability to respond directly to Facebook and Instagram messages
  • Integrate with Google Business Profiles
  • Have a 360 spin tool
  • Embed your custom videos on VDPs

Discover More Automotive Sales Automation Solutions from TradePending

TradePending goes beyond providing simple, easy-to-use video software for dealerships. Check out our full suite of auto dealer software and sales solutions, including our dealership trade-in value tool, a car dealership payment calculator, a car value API, automotive merchandising software, and service specials management software.

Request a Demo of TradePending’s Auto Dealer Video Software

Choose TradePending and don’t leave video quality to chance with alternative platforms like TruVideo. Our software is specific to automotive video marketing; it’s quick and easy to use, and no customer downloads are required. Get a better idea of what it’s like to use TradePending Video with these video examples for service and video examples for sales.

Contact our team to learn more or request a demo of the best car dealer app with live video streaming software.


How does TradePending ensure a user-friendly experience for sales teams?

TradePending ensures a seamless and user-friendly experience for sales teams through its intuitive interface and feature-rich functionalities. Sales professionals benefit from the convenience of editing videos within the app, enabling them to refine content without needing separate software. The one-touch start/stop recording feature simplifies the recording process, allowing for efficient creation of engaging content. Additionally, TradePending’s Video integration with dealership CRMs streamlines workflows, enabling sales teams to seamlessly manage and track customer interactions.

How can TradePending’s Video management and analytics features help dealership management teams?

TradePending empowers dealership management teams with comprehensive management and analytics tools to optimize sales and service operations. The platform provides extensive usage reporting, allowing managers to track performance metrics, identify trends, and make data-driven decisions. Furthermore, notifications of new leads via CRM integration enable proactive engagement with potential customers.