TradePending’s Snapcell vs. Truvideo:
Automotive Video Tool Comparison
It can be difficult to navigate the extensive video solutions available for dealership marketing and merchandising. In this guide, we will outline a few of the key players providing top-notch video apps for car salesmen and service technicians.
Snapcell by TradePending and TruVideo are two of the more popular providers of quality automotive video tools. Here, we will compare the features and benefits of both to help dealerships choose the right video software.
The Importance of Automotive Video Marketing Tools for Sales & Service
The integration of automotive video software empowers car dealerships to elevate their sales strategies by providing customers with humanized and personalized experiences. This not only distinguishes dealerships in a competitive market but also lays the groundwork for long-term customer satisfaction and loyalty.
The benefits of automotive video software extend beyond sales and are equally advantageous for service technicians. Incorporating video technology into the service workflow allows technicians to streamline communication, enhance problem-solving, and grow your bottom line.
Both Snapcell and TruVideo are popular video marketing applications for both car sales professionals and service technicians. These platforms enable dealers to record, send, measure, and humanize messages, contributing to an enhanced customer engagement experience.
Basics of TruVideo
TruVideo is a general video and texting tool that can be used by car dealerships. This offers tools like service inspections, sales walkaround videos, outbound marketing campaigns, estimates, approvals, and payments.
Some pros and cons of this car dealer software can be seen in reviews from dealership sales experts and technicians:
“Truvideo is extremely easy to use. Sometimes there can be problems when trying to upload videos from the technician side. Also, it is frustrating if you accidentally stop a video and then remember something that you should have added. It would be beneficial to be able to go back into the end of a video that was “stopped” and add something additional or edit videos before they are sent to the advisor/customer for review.” – Verified TruVideo Review
Compare this to a review of Snapcell’s dealer software:
“This video relationship marketing software helps the user stop and start the recording for different shots and camera rotation during rotation.” – Verified Snapcell Review
Basics of Snapcell
Snapcell is a leader in automotive video marketing solutions. Our TruVideo alternative is designed specifically for the unique needs of automotive dealers. We enable powerful video communication for vehicle walkaround videos, virtual test drives, loan applications, vehicle inspection/valuation, and more tasks specific to the automotive sales and service industry.
Snapcell feature highlights include:
- No Customer Downloads
- Industry-leading reliability
- Easy recording and editing
- Social sharing made simple
- Unlimited cloud-based storage
- Ability to screen share your desktop with customers
- Vehicle walkaround video capability
- Out-of-the-box integrations with all major dealership CRMs
The Advantage of Snapcell’s Dealer-Specific Software
Snapcell stands out from TruVideo and other dealership software providers since it’s built exclusively for dealerships. The team at TradePending has a background in the automotive industry and understands how dealers operate and how customers purchase cars.
Snapcell was built with sales executives, business managers, BDC agents, and service departments in mind.
Features That Sales Teams Love
If your salespeople don’t love using any software or tool, it’s going to make adoption that much harder. The ease of recording, instant alerts when a customer views a video, and the CRM integrations are three reasons our automotive video solution sees such high adoption rates inside the dealership.
These are the standout features offered by Snapcell for sales teams that are not offered by TruVideo:
- Ability to edit videos inside the app instead of needing separate software
- Filters to make your videos look better
- Alerts when a customer views your video
- A customizable landing page that includes contact info and call-to-action buttons for next steps
- One-touch start/stop recording
- Ability to screen records from a laptop/desktop computer
- Ability to stitch pre-recorded videos into the ones being recorded on your cell phone?
- Fully CRM-integrated texting platform included for no extra cost
- Notifications of new leads via CRM integration
Features Car Buyers and Owners Love
Aside from just having the personal and human touch of video, incorporating features that car buyers and owners love is important because it directly impacts customer satisfaction and loyalty.
These are the standout features offered by Snapcell for car buyers that are not offered by TruVideo:
- Dolby’s Crystal Clear audio removes background noises like wind and shop tools
- Ability to get a trade-in value or calculate a monthly payment built directly into the landing page a customer sees when viewing their video.
Features Dealership Management Love
Our video marketing tool is built specifically for automotive. The integrations, ease of use, and detailed reporting combine to help you understand usage and make coaching easier while keeping your brand messaging tight and TCPA compliant.
These are the standout features offered by Snapcell for dealership management teams that are not offered by TruVideo:
- Extensive usage reporting to reward top performers and coach others
- CARFAX Integration
- AutoBio by TradePending Integration
- iPacket Integration
- Inventory feeds Integration
- Eleads Integration
- VINSolutions Integration
- DealerSocket Integration
- Salesforce Integration
- MotoCommerce Integration
Features Marketers Love
These features not only save time but also enable real-time engagement with potential customers, boosting brand visibility. They provide an immersive and interactive experience for customers, improving your overall marketing effectiveness and customer satisfaction.
These are the standout features offered by Snapcell for dealership marketing teams that are not offered by TruVideo:
- Instant upload to Facebook and Instagram
- Ability to respond directly to Facebook and Instagram messages
- Integrate with Google Business Profiles
- Have a 360 spin tool
- Embed your custom videos on VDPs
Discover More Automotive Sales Automation Solutions from TradePending
TradePending goes beyond providing simple, easy-to-use video software for dealerships. Check out our full suite of auto dealer software and sales solutions, including our dealership trade-in value tool, a car dealership payment calculator, a car value API, automotive merchandising software, and service specials management software.
Request a Demo of TradePending’s Auto Dealer Video Software
Choose Snapcell and don’t leave video quality to chance with alternative platforms like TruVideo. Our software is specific to automotive video marketing; it’s quick and easy to use, and no customer downloads are required. Get a better idea of what it’s like to use Snapcell with these video examples for service and video examples for sales.