Get More Leads. Acquire More Trades. Sell More Cars.

The Industry’s Best Trade-In Tool

The traditional website tool for consumers to value their trade-ins sat unloved and underappreciated until TradePending launched SNAP in 2014. Our innovative approach made SNAP the most rapidly adopted trade tool on the market.

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Acquire more trade-ins and make more sales with TradePending's SNAP

Key Features


Local Market Data Mobile

Each trade-in repot a consumer receives is localized to your dealership, rather than pulling in national averages that don’t reflect your market’s reality.

Optimized Data

Over 60% of leads now come from mobile devices. SNAP is optimized for mobile so your website visitors turn into customers.

Fast to Implement & Integrate

Digital teams love SNAP. We’ll have it up and running in just a few days across your homepage, SRP, VDP, and its own custom landing page.

Flexible & Customizable

You have total control over where SNAP lives on your website, as well as its design.

Marketing Teams love SNAP

  • Google Analytics integration
  • Support for Google My Business product listings
  • Facebook campaign integration
  • Integrated reporting and analytics console
  • CRM integration, supporting all major platforms


VDP View History

When you see which vehicles consumers viewed on your website, they’re telling you what they want (or don’t want) without you having to ask. Have the right inventory ready to discuss before the conversation even begins, and improve your conversion rates.

Information Validation

Keep your sales team focused on leads with valid contact information. Our slick yet simple approach to phone and email verification delivers a consumer’s trade-in value to their phone and inbox, creating a persistent reminder of their relationship with you.

Sharing is Caring

After receiving their market report, consumers can easily share their trade-in value with the other decision makers in their household.  Dealers can also quickly share the trade-in value with customers during the sales cycle, whether in-store, on the phone, or over a text or email conversation.


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Looking for ideas on how to source more inventory? Check out our “Ultimate Guide to Sourcing Pre-Owned Inventory

"I’ve seen all the tools available for dealership websites, and SNAP is hands down the simplest and most effective product for conversion and lead generation."

Justin Brun, Acton Toyota of Littleton, Director of Marketing and E-Commerce