Get More Leads. Acquire More Trades. Sell More Cars.
SNAP
The Industry’s Best Trade-In Tool
The traditional website tool for consumers to value their trade-ins sat unloved and underappreciated until TradePending launched SNAP in 2014. Our innovative approach made SNAP the most rapidly adopted trade tool on the market.


SNAP Will Quickly Become Your
Highest ROI Website Conversion Tool
SNAP converts your website traffic to leads more effectively and affordably than any other solution in the market today. We grow trade-in leads 300-400%. Pencil SNAP out and we’ll be your #1 or #2 highest ROI.

SNAP Turns Website Visitors into Customers
Increased Conversion. Especially on Mobile.
The battle for mobile is over. We won. Shoppers have their trade-in report in seconds, rather than minutes. This boosts conversions across mobile and desktop.

Plain and Simple
We Build Your Brand. Not Ours.
Instead of spending our advertising dollars to compete with you directly for brand awareness and impressions, we keep shoppers engaged with your site for trade-in valuations. We believe that you should own the customer relationship, not your trade-in tool provider. SNAP keeps your shoppers on your site. We don’t re-sell leads, you own your leads.

Get SNAP Set Up Today
Blazing Fast Implementation & Support
Our fastest time to launch a new customer? 12 minutes. Average support ticket resolution time? Less than 5 minutes. We are not like your other vendors. Bonus: Training is fast, simple, and efficient.

SNAP Gives You
Complete Control
Your team has control over the factors that influence trade-in costs for every vehicle on your lot. This ensures your dealership prices appropriately to your market, while your customers have better and more informed conversations with your team.

You’ll Love SNAP Because Of
More Trust. Better Conversations.
For the first time in automotive history, SNAP’s transparency aligns dealers and consumers. Both groups see the same data for a trade-in, visually represented in an easy-to-read format. This builds trust, better conversations, and better outcomes.
Key Features
Local Market Data
Each trade-in report a consumer receives is localized to your dealership, rather than pulling in national averages that don’t reflect your market’s reality.
Mobile Optimized
Over 60% of leads now come from mobile devices. SNAP is optimized for mobile so your website visitors turn into customers.
Fast to Implement & Integrate
Digital teams love SNAP. We’ll have it up and running in just a few days across your homepage, SRP, VDP, and its own custom landing page.
Flexible & Customizable
You have total control over where SNAP lives on your website, as well its design.
Marketing teams love SNAP
Google Analytics integration
Support for Google My Business product listings
Facebook campaign integration
Integrated reporting and analytics console
CRM integration, supporting all major platforms
"I’ve seen all the tools available for dealership websites, and SNAP is hands down the simplest and most effective product for conversion and lead generation."