Digital retailing was a hot topic heading into 2020, but then…virtually all physical locations closed, forcing digital retailing into the spotlight. But what does the data say about the reality of the online car buying experience today? In this webinar, expert panelists George Nenni and Paul Schnell unravel the myths and share firsthand data about the current state of digital retailing.

Learn why SNAP is a “Must-Have” for any dealer with customer success stories from the Director of Marketing and E-Commerce at Acton Toyota of Littleton, Jim Congdon of Burritt Motors and Peter Deiser of Ed Morse Automotive Group.

See how Hebert’s Town and Country uses Superlatives to build value and create urgency as shoppers browse his dealership’s website. And learn how Jim Congdon of Burritt Motors uses Superlatives as not a product feature, but a sales enablement feature