TradePending TV
This One Talk-Track Tweak Will Increase Your Appointments
When you’ve got trade-in leads to follow-up with, you’re hoping to A) get a response B) book an appointment. This one small tweak to your messaging will help you increase…
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TradePending TV
TradePending Does What Now? The More You Know…
When TradePending first started in 2014 the question we heard most was, “Wait, who are you?”. Now with over 4,000 dealers as customers, the question we hear most…
TradePending TV
One of the best acronyms for selling of all time: WIIFM
WIIFM, W-I-I-F-M, isn’t the unholy love child of WiFi and FM radio, it’s one of the most powerful acronyms you should know if you sell anything. Before you…
TradePending TV
Favorite Part of TradePending’s Market Report: The Transparency
The TradePending market report is packed with tons of valuable information for both the dealer and consumer, but this one part is my favorite. When someone is on a…
TradePending TV
Killer Stats from Service Lane Sourcing
We’ve got a really interesting story to share today about sourcing from the service drive, and we’re pulling in an assist from our friends at FRIKINtech. When TradePending talks…
TradePending TV
Where Does TradePending Get Its Values From?
How does TradePending value cars? It’s time to set the record straight about where TradePending gets its values from. Spoiler alert, it’s not from books. We’ve been valuing…
TradePending TV
The Beautiful Simplicity and Security of Appointing A Vendor Manager
It’s no secret that us software vendors, and partners, and partner vendors want to stay in contact with you, the you being our customers and the team at your…
TradePending TV
5 Steps to Align Marketing to your Dealership’s Sales Goals
If you’re on a marketing team or running one and not thinking about the company’s revenue goals, it’s time to start thinking about the company’s revenue goals. Welcome to…
TradePending TV
Marketing Heresy! Don’t Test Everything
What I’m about to say is borderline heresy in marketing…Hey marketers, you don’t have to test everything. Marketers love to test things to see which wording, which copy, which button,…
TradePending TV
Is It Okay For Software Providers to Compete with Their Customers?
Is it bad when your software providers compete with you for customers? It’s crazy we even have to ask this question. We don’t all do it, but there’s…
TradePending TV
The CTA Wars Round 2 – Now with Data!
In a previous video, I posited that there have been some dumb wars throughout history, but automotive software vendors fighting over the call to action buttons (the CTAs) on a…
TradePending TV
A Three Vendor Bake-Off on Trade-In Tools
We’re bringing you some spicy results today. We’ve got the results from a 3 vendor bake-off. Let’s first start by saying thank you Mason McFalls at Kraft Nissan and…