March 26, 2020

Custom Superlatives for “Available For Home Delivery” and More

With showrooms across the country seeing steep declines in their foot traffic, or being temporarily closed, a dealer’s digital presence becomes increasingly important.

While our Superlatives product makes the process of merchandising your online inventory simple and easy, we’re highlighting a few custom examples that dealers are using to adapt to their current reality.

“Available for Home Delivery”

In response to the closure of many dealerships and statewide restrictions, dealers can quickly let shoppers know that their inventory is available for home delivery with this custom Superlative badge.

“Clean for Delivery”

John Bartle of Hebert’s Town and Country astutely wants to promote their partnership with and investment in PermaSafe, designed to sanitize vehicles prior to delivery.

The Price Promise Protection & Financing Specials

The team at Ed Morse Auto Group has smartly applied their “Price Protection Promise” badge to their new car inventory. This badge helps consumers know that they’ll receive a fair price on high-demand vehicles. We’re also seeing variations on this promotion dealer incentives, such as 0% financing.

“Aged Inventory”

Fletcher Jones Imports in Las Vegas, NV uses a powerful combination of a custom Superlative with our SNAP trade-in tool. On their “Aged Inventory” website page, shoppers can quickly get a value for their trade-in, while the dealer gets a new lead with potential interest in their older inventory.

Kudos to these TradePending customers for their creativity, and for taking advantage of custom Superlatives.

About Superlatives

Every day, we ingest a dealer’s inventory and apply “badges” to each vehicle. These badges highlight unique characteristics to build value and promote supply/demand data to create urgency.

Dealers can also supercharge their merchandising efforts by creating custom Superlatives. In addition to the examples shown above, other impactful custom badges can promote new tires, new brakes, one owner, etc.

Customers interested in building out their own custom Superlatives, or making use of these shown here, can contact support@tradepending.com