Appraisal videos are quickly becoming a game-changer in how dealerships engage with customers. By allowing shoppers to record and submit a quick video of their trade-in, dealers gain a competitive edge while delivering a more transparent, modern experience.
Convenience That Converts
Customers can start the trade-in process from their own driveway—no scheduling, no pressure. A quick, guided video puts them in control and accelerates the path to a deal.
Transparency That Builds Trust
When customers show their vehicle’s condition, scratches, mileage, features, they set honest expectations. That transparency reduces friction and creates smoother in-store interactions.
Faster, Smarter Appraisals
Receiving vehicle videos in advance gives dealership teams the ability to provide faster, more accurate appraisals. That means less back-and-forth and more qualified, serious conversations.
A Process That Empowers
This approach gives customers a sense of control and aligns with how today’s buyers expect to shop on their phones, at their own pace, with digital tools. When customers take time to present their vehicle, it signals serious intent and leads to stronger, more efficient deals.
Ready-to-Use Tools
Templates can be created on TradePending’s platform with detailed instructions and sample videos. Customers simply click to record, and all submissions are viewable by management—making it easy to identify engaged, ready-to-transact buyers.
Video creates connection, builds trust, and speeds up the deal. It’s time to make it part of every appraisal process.