What is Value Watch?
If you’ve seen the Carvana ad for Value Tracker that lets people get monthly emails tracking their car’s value over time and thought to yourself, “Dang, I wish I had something like that for my dealership”, you need to check out TradePending’s newly launched Value Watch.
The first of its kind for franchise dealerships, Value Watch lets your customers, and your leads, subscribe to automated monthly emails and texts branded from your store that track their vehicle’s value over time, while also promoting your service offers.
Brand Awareness and Loyalty is Hard
Why does this matter? Winning and retaining customers is hard!
You may get a lead but they never respond again, or they don’t trade-in, or they take 3 months to purchase. You win a customer but then lose touch with them over their 7-12 year ownership lifecycle.
Meanwhile, all the big brands like Carvana, CarMax, Jiffy Lube, and all the rest are pounding them over the head with thousands of ads every single day to keep them top of mind and lure them away from your dealership.
How Value Watch Works
Value Watch enrolls subscribers from your trade-in leads, your payment estimates that contain a trade, from your recent leads, from your sold data, and from your service department, quickly amassing a meaningful subscriber base.
The automated monthly texts and emails sharing how their vehicle value changes over time provides people with actual benefit.
By including your service offers you keep your customers from defecting to the indies and the quick lubes. Value Watch builds lifelong brand awareness without you having to lift a freakin’ finger and without needing an ad budget to rival the big boys and girls.
The Director of Marketing at Lynch Family Dealerships sums it up: “Carvana and every service company under the sun is constantly messaging our customers trying to buy their car or earn their service business. We signed up for Value Watch because I recognized right away that it will help our dealerships level the playing field…all without having to lift a finger.”
If you want to see Value Watch now, book a demo here. Want to meet at NADA? Book your time slot here.
