Up and to the Right: Increase Be-Back leads and Acquisition by 10%


Staying ahead in automotive requires dealerships to market differently. The numbers that Kraft Nissan in Tallahassee, FL are putting up are outstanding: generating 500 new first-party leads a month while decreasing their cost per lead by 96%.

Mason McFalls and Durran Cage share real-world examples of Kraft Nissan’s approach and other dealership growth strategies. Listen in so that you can post these “up and to the right” numbers also:

  • Increase your lead volume by 10% or more
  • Decrease your cost per lead to $7
  • Optimize your website to improve conversion ratio over 700%
  • Owning your market area and seeing a 100% increase in your conquest marketing ROI