When it comes to sending video to your customers, whether that’s sales or service, there’s one maxim to live by; one golden rule. Alex, roll the intro.
The golden rule for life: treat others how you want to be treated. The golden rule of using video in a dealership…send what you want to receive, but what does that mean?
Sending what you want to receive means that if you were on the receiving end of a video, you would like it a lot more if:
- People didn’t ramble on about themselves
- It was quick and to the point, maybe with a bit of personality in it so that you stay engaged and don’t get bored
- It answers the questions you have and maybe haven’t thought of yet
- And it actually shows what you’re interested in…
Those are the kind of videos you should be sending to your shoppers and customers. And our Video for Sales and Service dealership video apps makes it really easy to send those videos.