Despite growing piles of data that shows using video in sales and service is ridiculously impactful to your bottom line, we still hear some great excuses for not “doing video”.
Excuse #1 – Won’t Use Video
Here are three great excuses for not using video, and we’ll start with my favorite and the most obvious. “My guys and gals won’t use it. Hell, I can barely get them to use the CRM like they’re supposed to”.
If your team struggles with process and you’ve given up all hope, yes, video is not for you. If you want help, there are absolutely wonderful consultants and companies that can help.
Excuse #2 – We Already Use Our Phones
Next up, “My team is sending stuff from their phones. Why should I pay for something?” Let me count the ways sending from the phone without a real tool is not great. You can’t tell if someone watches it and know when to follow up. Editing sucks. It’s not TCPA compliant. It doesn’t sync with your CRM. You don’t know which reps do great and which need coaching.
If you’re serious about video, get a real video tool.
Excuse #3 – We’re Too Busy for Video
Finally, “We’ve got a ton of stuff going on, and this isn’t a priority”. I have no doubt you have lots going on. Every dealership operates in an environment controlled chaos.
At some point you’re gonna look up and realize that you’re getting outmuscled by your competition that is using video, which is on its way to becoming a “must have” for customer communication.
