Your website is loaded with buttons, but are they working for you or against you?
In this data-packed session co-hosted with Brian Pasch, we’re breaking down what we’ve learned from analyzing 100 dealership websites and their call-to-action (CTA) strategies.
Learn:
- What CTA strategy actually means, and why most dealerships don’t have one
- Results from a 3 month-long study on website conversion rates
- The difference between high-value vs. low-value CTAs (and how your data can tell you)
- What CTA Completion Rate (CCR) is and why it’s worth paying attention to
- The visual design elements, fonts, colors, alignment, that impact clicks (and trust)
- Why pointing shoppers to the right button based on their funnel stage is a conversion unlock
- Real-world examples of CTA fails and wins
Useful Links:
- The PDF slide deck to follow along
- The Pasch Research Study
- Our Morgan Auto Group Case Study
- The CCR Calculations Sheet
- The FCR Calculations Sheet
Speakers:
Matthew Davis, CMO, TradePending
Brian Pasch, Founder, Pasch Group