It’s been our most feverish run up to NADA with 2 mega announcements already:
- Our new Value Watch product that builds brand awareness for dealerships without anyone having to lift a finger, and…
- Including customer shot video walk-arounds after they get their trade-in values, and..
- Here’s the 3rd. We signed an exclusive partnership with WheelsTV to integrate their test drive video brochures into our AutoBio product. Best news? We’re including it at no additional charge.
If you haven’t seen WheelsTV, it’s professionally produced test drive videos covering 95% of year, make, and models from 2008 onwards.
The reason it matters is that people love watching test drive videos when shopping for cars. If you can keep them on your site watching that test drive content with you, versus YouTube or some other 3rd party, that’s a branding, marketing, and ultimately selling win.
When people can do all of their research with you, they’ll come visit you, and come in quicker.
