Yes, this video starts with a printed out paper copy of an email, because it made us so happy and we wanted to show you and you’ll want to hear about it.
What is Value Watch?
Now that we’re over our initial excitement let’s explain what we’re looking at. This email is from Lynch Burlington and they’re pairing it with our brand spanking new Value Watch.
That product sends automated monthly texts and emails to a dealer’s leads and customers, tracking their car’s values over time and sharing their service offers. If you’ve seen Carvana’s Value Tracker commercials, you get the idea.
A Marketing Campaign for Value Watch
While Value Watch enrolls subscribers automatically from trade-in leads, and from payment estimate leads that have a trade-in attached to it, the Lynch team took it a step further.
They proactively emailed their customers and said:
“Not sure what your vehicle is worth or when the best time is to trade? With Lynch Value Watch, we take the guesswork out of the equation by providing you with monthly updates on your vehicle’s value. This means you’ll have access to the same numbers we see when you visit us to discuss your trade-in.”
With this one simple email, they acquired tons of new subscribers to Value Watch, and each subscriber is going to get their car’s value every single month, brande from Lynch Burlington, with no extra effort.
And Lynch Burlington gets a way to keep in touch with them every single month without lifting a finger, removing that struggle of lifelong follow-up, and reminding people of their service offers.
Kudos to the Lynch Family of Dealerships for pulling off this simple yet really impactful marketing campaign.
