Join TradePending and David Belliveau, GM of Northampton Volkswagen, as he shares his mindset on making websites convert better with the right calls-to-action, launching a buying center, and navigating today’s market—all while embracing and AI-driven future.
Tune in to hear:
- The CTA Wars: Why your website buttons might be killing conversions—and how to fix it
- Building a Buying Center: Their journey into launching the program and hitting acquisition goals
- Incentives & Interest Rates: How to stand out when the market is tough
- CDPs & AI: How today’s data tools and automation are reshaping the car-buying journey
Speakers
David Belliveau, GM of Northampton Volkswagen
Matthew Davis, CMO, TradePending