If you’re using video in your service department, you know how hard it is to get your team to use it. Here are three ideas to get your service department creating more videos.
More Service Videos = More Service Revenue
The reason you want to get more people sending videos of needed repairs is simple: customers need to see to believe to approve. When they get a video, they approve nearly double the amount of additional repairs.
If you’d like more revenue from the vehicles in your service department, try these three ideas.
Mandating Video for Dealerships
The first approach to getting more people to record and send videos is to mandate it from the top down. This is the “stick” in the “carrot and stick” approach. (*Stick around for a brief explanation of carrot and stick).
The dealership agrees that everyone is going to send video, and there will be daily, weekly, monthly accountability towards that goal. Good reporting makes this a lot easier to accomplish.
Spiff Service Videos To Increase Adoption
The second approach is the “carrot”, which involves paying a spiff for each video sent. That spiff can either be a flat dollar amount or a few extra tenths on the flat rate.
Because video does increase the amount of accepted repairs, the extra money required for the spiffs is self-funded by sending the videos themselves. Good reporting also makes this easier to handle.
Share The Productivity Numbers
The final approach, and if you haven’t noticed a theme yet, is about reporting. When you share the productivity numbers and results with the team, they can see the impact that the videos have on the bottom line.
But wouldn’t stopping to shoot a video hurt productivity? No, not when done right. Here are two examples.
First, focusing on the quick ticket items that need addressing but are super fast to shoot, explain and complete increases productivity.
Second, sending videos directly to customers eliminates the back-and-forth between service advisor and customer, getting approvals faster to both the technician and the service advisor.
The best multi-point inspection video tool for dealership service departments is TradePending’s Video for Service.
* The carrot and stick metaphor dates back to the 19th century and refers to motivating a donkey either with a stick to the rump or dangling a carrot in front of its face. The more you know…
