Want to know How Hubler Ford Center added $176K in gross In 3 months with two simple changes?
Hats off to Devon Griffith, the GM at Hubler Ford Center in Shelbyville, IN. He saw a challenge and figured out a solution. He’s got great people and great process, but their digital retailing tool just wasn’t converting.
For a website to be truly humming, you need the people, the process, and the tools, and of course inventory people want to buy.
The change? Devon realized the digital retailing tool worked best at capturing the highly motivated people, the ones willing to spend 10-15 minutes going through the full process, but that ignored the other 95% of visitors that just wanted a trade-in value or a payment range in a few seconds.
His team, plus our team, got our trade-in tool and payment calculator on steroids live in a few days and over the last three months have brought in net new: 365 leads → 93 appointments → 37 sales → $167K gross profit.
We helped with that first number, their team handled the rest, and they nailed it.