Most car shoppers begin their journey digitally. Grapevine CDJR’s team shared how they use video walk-arounds and personalized intros to build trust, stand out, and give buyers the confidence to take the next step before they even visit the lot.
Why Video Works
Video adds a personal touch that phone calls and emails can’t match. It helps customers put a face to the name, hear your voice, and start to feel comfortable, making your dealership stand out in a crowded market.
The Real Challenge Is Adoption
Understanding the value of video is one thing, getting your team to consistently use it is another. Adoption starts with leadership. Set clear expectations, build video into your sales process, and tie it to performance incentives.
Start Simple, Scale Fast
Require a video walkthrough for every car on the lot. This not only helps your team get comfortable with video, but also creates a valuable content library to quickly respond to leads and boost engagement.