Join TradePending and Shawn Payne, one of automotive’s leaders in social media marketing for dealerships, aka GoatForReal216, for this highly informative and entertaining session.
We’ll walk you through everything you actually need to know to run dealership social like a pro (no agency required). Whether you’re the GM, on the marketing team, or in sales or service, this session will give you the tools to grow your following and your pipeline.
- How to set up your personal and dealership accounts the right way
- Which platforms to focus on—and what content works best for each
- Why your videos are stuck at 200 views and how to break free
- Free and affordable tools to level up your content
- The three types of content that the algorithm—and your audience—actually want
- Analytics, engagement hacks, and staying on-brand without killing creativity
- Real-world examples from stores getting it right
Want to get better at social? This is the session for you.