The Knowledge Gap Between Customers and Sales
With an overwhelming amount of information available online, your customers are spending 10, 15, 20 hours researching their next vehicle before reaching out or even setting foot in the showroom. They can be so well informed about that 2023 Highlander that they know more than your sales team, creating this weird imbalance in the sales process. How do you fix that?
Keeping your sales team trained and informed on new models is standard procedure. But keeping them knowledgeable on every used vehicle on your lot is impossible, no matter how many lot walks you do.
The Fix: Detailed Digital Brochures, aka AutoBio
The fix is to arm them with the same information that your customers have been researching for hours online, but to give it to them in one place, a detailed digital brochure. We do that with our AutoBio product, and here’s why it kicks ass.
- It’s got everything your sales team and your customer needs, from photos and videos, CARFAX, warranties, window stickers, safety ratings, service records, and fuel economy.
- When someone views it, your team gets notified, so you know exactly when to reach back out.
- Unique to TradePending, we bring in local market data about the vehicle, showing local supply and demand, and other unique attributes, not just a feature dump.
- Unique to TradePending, it includes nudges to next steps to value a trade-in or calculate a payment, so your moving customers further down the process.
- Unique to TradePending, we’ve got video natively integrated so you can share these brochures and include a personalized video to make that human connection.
See for yourself
If you want to see a sample, head over to the AutoBio page here on our site. Scroll down the page and you’ll see a spot to request one. Take a look, and make your sales team instant experts on every vehicle on your lot.
