Do monthly emails with vehicle values help with sales and service?

Keeping customers updated on their vehicle’s value can be a game-changer for dealerships. It keeps customers informed and creates valuable touchpoints for both sales and service opportunities.

Peacock Ford shared how this strategy improves the customer experience:

Consistent Communication: Monthly vehicle value updates help customers stay in tune with market trends and potential equity shifts. This can lead to upgrade conversations, refinancing options, or even lowering their monthly payments while driving a better-equipped ride.

Service Opportunities: Regular service visits like oil changes, tire rotations, and fluid top-offs boost the vehicle’s value and condition, increasing the likelihood of stronger trade-ins or keeping customers satisfied longer.

No Surprises: When customers know their vehicle’s worth, they come in with clear expectations. That transparency builds trust and keeps trade-in conversations positive.

Providing regular vehicle valuations strengthens customer relationships and opens the door to more sales and service opportunities. It’s a simple way to outmaneuver the big-budget competition and build long-term loyalty.

See how easy it is to stay top-of-mind with TradePending’s Value Watch