We’ve spent the last 3 videos showing examples of call-to-action buttons gone wild on dealer websites, highlighting some really bad examples. Let’s look at some good examples.
In the first example there are 4 CTAs: Build My deal, Calculate a Payment, Get a Trade Value, and a special offer.
What Casey Chevrolet has done well here is having the digital retailing tool labeled correctly as “Build My Deal” so the shopper knows there’s going to be more work involved, but there’s a simpler step right below of calculating a payment.
These are two different tools and they co-exist nicely with each other. The “10 second trade value” is also self-explanatory.
If I had my way, I’d keep the button colors and font sizes consistent, but overall this is pretty good.
The second example also limits their CTAs to just four. This is great because it doesn’t overwhelm the shopper and the buttons focus on the most important reasons people browse dealers’ websites: inventory, affordability, and trading in a car.
I’d love to see them drop the “Get Your VIP Price” CTA because people deserve to just see the price and not make them work for it. Only in automotive do we do this, and it’s not user friendly.
I’d also like to see consistent colors for the buttons, and either center align the text or left align it so that it’s visually consistent, but they’ve done a great job of simplifying the user experience with fewer CTAs.
Seen any good CTA stack examples? Send them our way