Anybody else remember that kid’s Sunday School song “Deep and Wide”? If that’s stuck in your head now, you’re welcome. Carvana is deep and wide in your customers’ inbox, winning the branding game.
This screenshot is from our CEO Brice Englert, and between June 2024 and February 2025 he got 17 emails from Carvana that he actually wanted to get. Those emails are tracking the value of one vehicle, and how the value changes over time. That’s going deep and wide.
Carvana runs national ad campaigns with A-list celebrities to drive signups for their tool called Value Tracker.
If you’re lucky maybe you’ve got some collegiate NIL celebrities on your marketing roster to help build brand awareness, but for everyone else, if you’re trying to stay top-of-mind with your leads and customers, copying Carvana’s approach is a great strategy to borrow.
First appearing on the TradePending roadmap in 2017, we finally got around to launching our version of Carvana’s Value Tracker, brilliantly named Value Watch, just before NADA 2025.
If you also want to go deep and wide in your customers email or phone inbox to stay top-of-mind and without having to do any extra work, literally, reach out to us and we’ll give you the quick tour of Value Watch
