Can one monthly email or text a month build ridiculously strong brand loyalty? Yes, as long as it delivers exceptional value to your customers. And the new features we’ve dropped onto our Value Watch report keep building on that.
Here’s the refresher: Value Watch sends monthly emails or texts to your leads and your customers tracking their vehicle’s value over time. If you know Carvana’s Value Tracker, you know this.
The HUGE difference: these emails come from your dealership, include your branding, and promote your service offers too. Can Carvana do that? No, no they can’t.
Of course everyone getting these monthly reports is at wildly different stages of their vehicle ownership, so we’ve added a bunch of new tidbits to meet your people where they are.
We’ve got a fancy new graph showing how their value is trending, not just a number.