There have been some whoppers when it comes to automotive recalls this year. If you’re dealing with a lot of recall business and looking for a way to handle surges in recall volume and the accompanying frustrated customers, this is the TradePending TV for you.
When news of a big recall goes public, your customers can bombard you with requests for recall service, whether or not their vehicle is actually impacted.
The owners are obviously concerned and want quick fixes, which can stress the entire service department as well. Recall fixes can also delay and chip away at more profitable service work.
To mitigate an onslaught of phone calls and emails, a simple best practice is to have a page on your website you can point your customers to that gives them basic facts about the recall.
Even better, if you’ve got our Service Offers product, your customers can check their vehicle’s recall status right from your service pages by entering their license plate and contact information. If their car is impacted, they’ll know to schedule an appointment right from there.
A little extra bit of communication can go a long way.
