A New Approach to Sourcing from Service

In this live session, we shared how the team at Reymore Chevrolet analyzes the trade-in values on the cars coming into their service drive to determine if trading a vehicle in will be beneficial to both dealer and customer. We also dove into the results dealers are seeing when deploying their strategy through partner, FRIKINtech.


Matthew Davis, CMO TradePending

Alex Snyder, CEO FRIKINtech

Bill Bertram, General Sales Manager Reymore Chevrolet