Video Best Practices

4 Tips for Instantly Better Videos

Strong eye contact builds trust and keeps customers engaged. Here’s how to do it right.

Camera Position – Slightly above eye level for a confident, natural look.

Look at the Lens – Not the screen. This creates real connection.

Smile with Your Eyes – It makes you more approachable and genuine.

Show Energy – If you’re excited to do business, let it show.

Master these and your videos will feel more personal, authentic, and effective.