Run a “What’s My Buying Power” Campaign


With interest rates through the roof, vehicle affordability is a top concern for your buyers. An easy way to set them at ease is to help them understand how much car they can afford based upon their comfort level for monthly payment.


“Hey Matthew, how do I do that?” I’m glad you asked. Take a look at Hagerstown Kia. 


Internet Sales Manager Richard Koehler created a straightforward campaign that drove people to this landing page. (That’s our Payments product that’s powering this page).


A person inputs their desired monthly payment, a few other details, and then shazam! He or she can see not only the total purchase price of a vehicle they can afford but also the inventory that matches that budget. It’s pretty slick.


The great news for Hagerstown Kia is that this one easy campaign resulted in 12 net new sales for them in May of 2023.