Don’t Confuse Lead Capture with Digital Retailing

Do you need tools on your website to capture as many leads as possible? Yes. Do you need a tool to sell a car fully online on your website? Yes. But don’t confuse the two, and we’ve got the data to help you understand why. Welcome to TradePending TV.


There’s a recurring theme here: the majority of people visiting your dealership’s website are not ready to buy a car online. Look at this poll of 335 dealers.


What percentage of consumer vehicle purchases monthly are done completely online? The answer is some but very few.


But yet…so many vendors want you to use their call-to-action buttons to take a simple trade-in or payments estimate and turn it into a full-blown digital retailing or appraisal process.


Don’t confuse top of the funnel lead capture with bottom of the funnel digital retailing buyers. If you do, your website conversion and your bank account is going to take a hit.


This data comes from an impressive agency out of Atlanta. If you want their info, drop us a comment or a DM.


Payments, which is our product and a website conversion tool, converts website traffic into leads for their clients at 39.4%


Well known digital retailing solution #1 converts at 6.6%

Well known digital retailing solution #2 converts at 5.2%


If 100 people start the process, would you rather have 39 people finish, and sell 5 cars or have 6 people finish and sell 1 car?


A tool designed to convert website traffic outperforms digital retailing by a factor of 7, and does so at a third of the cost.


Don’t confuse lead capture with digital retailing.