Yes, we’re gonna toot our own horn, but sometimes our horn needs tooting. That horn is our Payments product, which helped a dealer gross $38K last month. Welcome to TradePending TV.
You’re looking at a list of lead sources for a Honda dealer and customer from last month, and the resulting gross revenue from those lead sources. We’ve got the company names obscured because that’s not the point. You can see our Payments product, and the list is comprised of both the big brand names and everybody else.
Back to tooting our own horn…Payments leads the way in total gross, coming in at $38K in a single month from a single store. Kudos to the dealer for closing that business! But what’s the bigger picture?
These results demonstrate why it’s so important to understand the difference between a tool like Payments, one that is crazy good at turning your hard-earned website traffic into appointments and sales, vs. the full-blown digital retailing or appraisal process that takes a long time for someone to complete and aren’t really built to convert.
You need both kinds of solutions to cater to buyers at all stages of their shopping journey, but for 95% of website visitors that just want their monthly payment information quickly, or to browse your inventory by what they can afford, this is what you need, and those customers will reward you with their business.