We sat down with four of our favorite customers at NADA 2022. They’re all experts and professionals in the automotive industry, but not experts at valuing vehicles. We decided to make them squirm a bit by guessing the value of a trade-in.  The squirm factor was amplified by all of the market volatility on used vehicle prices happening at the time.

We presented each person with a specific vehicle, mileage, and location, and asked them to guess the value of each car. We put brands in front of them that they may not normally be exposed to, making it even more challenging for them.

The results? Watch for yourself. Could you do any better?

Kudos to these gentlemen for being good sports about the whole thing.

• Shaun “Niff” Kniffin, Germain Automotive
• Scott Skougard, Lithia Motors, Inc
• Peter Deiser, Ed Morse Automotive
• Paul Schnell, Alpha Auto Group

The lesson learned: TradePending is the authority in vehicle values so that you don’t have to be. Our valuation methodology and market-proven approach to website conversion has made us the leading provider of trade-in tools, payment calculators, and inventory merchandising for franchise car dealerships.

Schedule a time to talk if you’d like to learn more.