Today we’re announcing the launch of Trade+, the next iteration of Trade, our innovative website conversion tool for trade-in values.
When it comes to generating car sales leads for dealerships, we’re never sitting still. Three new features of Trade+ will improve your conversion rates, make sales follow-up more efficient, and increase customer engagement after they’ve received their trade-in value.
Trade+ Improves Conversions with VDP View History
The Feature
From within the TradePending app, dealers will be able to see each vehicle display page (VDP) that a trade-in lead views while browsing your website, whether before or after they’ve submitted their contact information.
How It Helps
When you see which vehicles consumers viewed on your website, they’re telling you what they want (or don’t want) without you having to ask. Have the right inventory ready to discuss before the conversation even begins, and improve your conversion rates.
How to Use It
With a quick glance, your sales and BDC teams will be able to tell who is a serious shopper versus who is casually browsing, and adjust their talk tracks appropriately.
Is the person:
- Looking at a small number of random makes and models? Most likely a casual shopper, and potentially a lower priority follow-up. Ask why they’re considering a trade-in.
- Browsing vehicles in a similar price range? This could be a payment focused buyer. Ask about their desired monthly payment after asking about their trade-in.
- Focusing on one particular model, and looking for different years or price points of that same model? They want what they want, and are determined to get it. Tell them you’ve got great incentives on those makes and models.
- Checking out cars you no longer have in stock? Have alternatives lined up within that vehicle class and price range.
Improve Sales Efficiency with Information Validation
The Feature
After typing in the year, make, model, and trim, a person inputs in their contact information. Prior to receiving their trade-in value, the information validation feature adds an extra step to confirm where we should send the market report.
You’ve got the option to require a cell phone number or an email address, or to let the consumer choose between cell or email.
How It Helps
Keep your sales team focused on leads with valid contact information, making them more efficient. Our slick yet simple approach to phone and email verification delivers a consumer’s trade-in value to their phone and inbox, creating a persistent reminder of their relationship with you.
How to Use It
This is a great feature to enable if you already have a high volume of inbound trade-in leads, or you’re experiencing higher than normal bogus lead submissions. You can work with our support team to enable/disable this feature at any time.
Increase Engagement With Email/Text Sharing
The Feature
After receiving their market report, consumers can easily share their trade-in value with the other decision makers in their household via text or email. Dealers can also quickly share the trade-in value with customers during the sales cycle, whether in-store, on the phone, or over a text or email conversation.
How It Helps
We make it easy for consumers and dealers alike to include the other household members into the conversation about the trade-in value and next steps. Because the email and text live in their respective inboxes, the consumer has a persistent reminder of their trade-in offer. They can click the link to the market report at any time to receive an updated value on their vehicle.
How to Use It
This one is simple. Turn it on, and let it run.