Everyone always asks us “Is using video really going to help us sell more cars?”.
Hot off the email inbox is new data from Cage Automotive showing absolutely stunning stats on using video in the sales process..
The short answer: Yes. Using video to communicate with your leads and customers when they’re buying a car is absolutely going to result in more cars sold.
Industry consultant and video advocate Durran Cage of Cage Automotive recently shared the stats from a year-long study of a dealership group with less than 5 rooftops.
By enforcing a process to send all of their leads a video, their team contacted 15% more leads. That’s a simple win right there.
They increased appointments set by 56% with video, 599 more when comparing year over year.
They saw 296 more appointments kept.
Here’s the real payoff in two flavors: they sold 291 more units (a 25% Y/Y increase) and their average days to sale sped up by 31% decreasing from 10.6 days to 7.3 days.
If you’re not using video yet, it’s time to start, because your competition is.