Introduction to Hubler Ford and Devon Griffith
Hubler Ford of Shelbyville, IN, led by General Manager Devon Griffith, has established itself as a trusted dealership in central Indiana. Devon, known for his hands-on leadership style and focus on process-driven results, has been instrumental in aligning the dealership’s strategy with tools that drive measurable outcomes.
The Challenge: Converting Digital Interest into Profitable Sales
Like many dealerships, Hubler Ford faced the challenge of turning online traffic into high-quality showroom opportunities. Their existing digital retailing tool wasn’t performing, producing just one sale in three months, far below expectations. Devon knew they needed a better solution, one that generated meaningful leads and drove profitability.
Partnering with TradePending to Build a Better Process
Working closely with TradePending’s Regional Sales Manager and Onboarding Team, Hubler Ford quickly implemented the Trade and Payments tools across its website and integrated them into the CRM. The Payments calculator empowered customers to see real-time payment options, while the Trade tool provided instant vehicle valuations.
Results: $176,000 in Gross Profit in Three Months
The impact was immediate and significant. In just three months, Hubler Ford generated $176,000 in gross profit from TradePending leads:
Payments tool: 207 leads → 53 appointments → 23 sales → $105,646 gross profit
Trade tool: 158 leads → 40 appointments → 14 sales → $71,324 gross profit
Devon praised the results, saying TradePending was “crushing it” with its high conversion rates. To handle the increased lead volume, the dealership made a strategic staffing adjustment by hiring a BDC agent dedicated to managing inbound calls and ensuring no opportunity slipped through the cracks.
The dealership not only improved conversion but also proved the financial value of investing in tools and processes that work. Confident in TradePending’s performance, Devon made the decision to cancel their underperforming digital retailing tool, instead relying on TradePending to drive consistent results.