If you want to source more cars, you need great people, great processes, and some great tools to help customers navigate the process. You also need a great website presence to steer all these people to.
This is round two of reviews for 3 buying center websites including Serra Buys Cars, Sport Automotive Group, and Fremont Motor Company’s sellyourcarwyoming.com
Let’s start with Serra Buys Cars, which is off to a great start because the site says exactly what this page is intended to do, buy cars, and it looks great on mobile.
They’ve got the call-to-action “get started” button up top and above the fold, then they roll straight into a 3 step explainer for what the process involves, they remind the customer what else to bring when they show up at the dealership, and they include an FAQ.
Less is more, and they nail it.
SportBuysCars.com also looks amazing on mobile, it’s got the CTA above the fold, the 3 step explainer, and an FAQ. The animated icons are a nice touch.
Finally, looking at SellYourCar Wyoming.com, they’ve got the CTA up top, the 3 step explainer, and an FAQ also. The site is good but could be great if with a quick audit of their mobile presence.
The site has a lot of contrasting colors and fonts, and not in a good way, and on mobile is really lengthy. I’d also offer that they don’t need to include the logos of services they’re not using. Less is more, especially on mobile.
To sum up, the best sites look great and are clean and simple on mobile, the call-to-action button to start the process is up top, the page explains the process, reminds the customers what to bring in, and finishes with an FAQ.
Of course, using the TradePending process to help people get a single price offer in about a minute versus 10 minutes with everybody else is going to convert more of those landing page visitors into leads.
If you’ve got other great examples, send them our way.