There’s no shortage of amazing content marketing coming out of dealership’s marketing teams. Here are three of my favorite examples that I’ve seen recently.
The first example is a “Holy smokes! I can’t believe they did that”. Mercedes-Benz Downtown Calgary bought a rural airstrip they had already been using to shoot YouTube videos.
Nothing says let ‘er rip like going full throttle down a 5,000 foot runway. It’s a phenomenal example of content marketing, and they’ve grown their subscriber count to over 100K.
The second example is a master class in not being afraid to try something completely different, and do it for the sake of doing it, and you hit marketing gold. Mohawk Chevrolet’s re-make of “The Office” as “The Dealership” hits all the right notes, landed them insane amounts of “earned media”, and boosted them into the national spotlight.
If you haven’t checked out an episode, do yourself a favor and spend a few minutes with Mohawk.
My final example is about as old school as it gets, but I love it for that reason. I got a letter in the mail from Jonathan Fisher, and it looked nice, so I opened it. Inside was an offer to purchase our family’s 2015 Ford Flex (which we call Sexy Flexy) from University Ford.
I have never seen a TV ad from them, heard a radio ad, or seen an ad on my phone or on the socials, but I got this letter, I read it, I considered it. Kudos for executing a really well done marketing effort.
