Videos have become an essential part of the vehicle sale process. Whether you’re selling a car, a truck, or even a scooter, videos can make a difference. We visited Longo Toyota of Prosper to talk to a newbie, an 18-year veteran, and a sales manager to see how long it took them to pick up the video and succeed.
The Newbie, Cameron Calderon, Sales Consultant
“I’m a pretty new sales rep. I’ve only been here for about 4 months. It probably took me a couple of weeks to pick up using video. It kind of helped me boost my confidence by sending out videos to all these different customers, and I feel like I was able to do it as second nature.”
The Veteran, Alister Ambler, Sales Consultant
“I fought against that for the longest time. I said, ‘What man, I’m not doing videos. Videos don’t sell cars,’ But I adapted to it. I’m shocked that people look at it because a lot of guests don’t want to come to the dealership, but when you send them a video, they can look at it, see the person, see the vehicle, and build that relationship.”
The Sales Manager, Michael Lankford, Sales Manager
“After maybe about a week or so a little bit of training here and there the sales team got used to it. It’s important. Video gets not only the name out there but the face and also allows their guests to interact with them, text email, and call and it gives a kind of more personalized touch when you send out a video.
Sometimes you’ll have the new guys, they’re all in on videos. They know how to do it better than us, and there are other ones a little shy of the camera. Some of us still kinda are. They get a hang of it because they’re not in the video themselves the entire time. More of a quick intro, showing the vehicle or features that the guest is inquiring about, but it’s really not that difficult.”
Thanks again to Longo Toyota of Prosper! Keep up the great work.